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a boy with a mask and girl with goggles sitting at a breakfast table

Morning routine

A good breakfast is great for growing up

They’re yawning. They’re rubbing their eyes. After a long night’s sleep, children need a nutritious breakfast to get them up and running. They should get around 20% of their daily energy and a significant amount of nutrients, first thing.[1][2][3]

Breakfast eaters perform better!

Children’s brains need nourishment in the morning – especially if they have maths first lesson! And work this one out: two groups of children were given memory tests and problems to solve. Which ones do you think got the best results? The ones who’d had breakfast, or the ones who went without? You guessed it. The breakfast boys and girls.[4]

Early learning

Because breakfast is often easy to prepare, even the youngest children can learn to make their own breakfast (okay, things might get a little bit messy now and again, but, hey, that’s the joy of parenting. Isn’t it…?). From pouring milk to spreading jam (as long as it’s not on your nicely ironed work shirt) there’s a lot of fun to be had. And choosing what they eat can also help them learn to make healthy choices and develop good habits that can last a lifetime.​​​​​​​[5]

a drawing of a boy and a girl observing a system serving cereal in a bowl, powered by a hamster running in a wheel

Did you


Illustration a pharao with a kamut

Tut, tut ...

Khorasan grain is a wheat variety that was brought to the US as a souvenir from an Egyptian tomb - it was sold as ‘King Tut’s Wheat’. Now known as kamut, an ancient Egyptian word for wheat, this rich, buttery-tasting wheat is certified organic.

Illustration of a grain of white and brown rice

Rice in disguise

Wild rice isn’t really rice at all – it’s the seed of an aquatic grass originally grown by Native American tribes. It has a strong flavour and is quite expensive so it’s usually mixed with other types of rice.

The Breakfast Effect!

Did you know?

  • Children who eat breakfast first thing are more likely to have better diets.[6][7]
  • Teenagers tend to exercise more when they have a regular breakfast[8] (Who would imagine that something as simple as breakfast could get a teenager out of bed to do a workout?!).
  • Breakfast is good for them, it’s not rocket science – but there’s a lot of scientific research to prove it!
a drawing of a boy observing his cereal-filled spoon at his kitchen table
A couple eating cereals at kitchen table

What do you need on your plate for breakfast?

A balanced breakfast helps you get ready to start the day. Make sure you choose from different grains, fruit and dairy as part of a balanced diet!

READ MORE Read the full article "What do you need on your plate for breakfast?"

1, 2, 3... let's eat breakfast!

a drawing of boys playing football

Take a look at our top three tips to make breakfast unmissable!

1. Get arty!

Now and then (we know you have busy mornings), why not try turning your child’s breakfast into something a little more exciting. They’ll wake up wanting to see what’s waiting for them on the breakfast table! You could use cut-up fruit to turn their plate into their favourite cartoon character, turn their eggs on toast into a funny face or use cookie cutters to turn their pancakes into fun shapes.

2. All together now…

Children love to copy. And if you sit down and eat breakfast with them, they’re more likely to learn to do what you do – and enjoy it!

3. The power of choice

Try spreading the table with different foods and leave it to your child to decide what they want to eat. You could set out two or three varieties of breakfast cereal, offer different fruits for their cereal, or ask if they want their eggs scrambled or boiled.

More ideas for fun breakfast


  1. Cho S, Dietrich M, Brown CJ et al (2003) The effect of breakfast type on total daily energy intake and body mass index: results from the Third National Health and Nutrition Examination Survey (NHANES III). J Am Coll Nutr. Aug;22(4):296-302.
  2. Serra Majem L et al (2004) Nutricion infanil y juvenile. Estudio enKid. Elsevier Espana: Volume 5.
  3. Rampersaud GC, Pereira MA, Girard BL et al (2005) Breakfast habits, nutritional status, body weight, and academic performance in children and adolescents. J Am Diet Assoc. May;105(5):743-60.
  4. Kennedy E & Davis C (1998) US Department of Agriculture School Breakfast Program. Am J Clin Nutr. Apr;67(4):798S-803S
  5. Kennedy E & Davis C (1998) US Department of Agriculture School Breakfast Program. Am J Clin Nutr. Apr;67(4):798S-803S.
  6. Matthys C, De Henauw S, Bellemans M et al (2007) Breakfast habits affect overall nutrient profiles in adolescents. Public Health Nutr. Apr;10(4):413-21.
  7. Raaijmakers LG, Bessems KM, Kremers SP et al (2010) Breakfast consumption among children and adolescents in the Netherlands. Eur J Public Health. Jun;20(3):318-24.
  8. Keski-Rahkonen A, Kaprio J, Rissanen A et al (2003) Breakfast skipping and health-compromising behaviors in adolescents and adults. Eur J Clin Nutr. Jul;57(7):842-53.


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We've tried to answer as many of your questions as possible. You can search them all here:

Do Nestlé products in emerging countries have more salt than products in developed/developing countries?

For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we are committed to continuously improve the nutritional profile of our cereals. . Achieving consistency in all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children's products.

What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
How can I find foods made with whole grain?

Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain check mark on top of the box.

I’ve heard a low GI diet can help me lose weight. Is this true?
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
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We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.

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If you are unhappy with your purchase, please return it to:

Nestlé (South Africa) (Pty) Limited
Anslow Office Park, 8 Anslow Crescent, Bryanston, 2021 | PO Box 50616, Randburg, 2125


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086 009 6116

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