Fortification: it’s all about defences!
The word ‘fortification’ means ‘a defensive wall or other reinforcement built to strengthen a place against attack’ – so what has that got to do with cereal? Well, when cereal is ‘fortified’, it means it contains added vitamins and minerals to help our brains work well, our bones grow healthily and to maintain the body’s defences.
Foods have been fortified since the 1920s, when extra nutrients were added to help make up for vitamins and minerals lacking in people’s diets. These days, if we have a balanced diet, it’s easier to reach recommended nutrient intakes, and your morning bowl of cereal can help your family get what they need. In fact, research shows that children and adults who eat fortified breakfast cereals are more likely to get the vitamins and minerals they need for the day.
What’s in the box?
Crunchy, yummy and made with whole grain, most Nestlé breakfast cereals are fortified with 5 vitamins and 2 minerals, including riboflavin, niacin, B6, folic acid, pantothenic acid, iron, calcium and, sometimes, vitamin D. Take a look at the chart below to find out what they do for your body.
Did you know?
One 30 gram serving of a Nestlé cereal typically provides at least 15% of the recommended Nutrient Reference Value of each micronutrient listed in the Vitamins & Minerals table on the pack. This means a morning bowl of cereal can help your family get the vitamins and minerals they need every day.
Essential vitamins and marvellous minerals
|Help release energy||
Riboflavin (B2) Niacin (B3) Pantothenic Acid (B5) Pyridoxine (B6) Calcium (Ca) Iron (Fe)
|Contribute to a healthy skin||Riboflavin (B2) Niacin (B3)|
|Help the nervous system work properly||
Riboflavin (B2) Niacin (B3) Pyridoxine (B6) Calcium (Ca)
|Contribute to healthy blood||Pyridoxine (B6) Folic Acid (B9) Iron (Fe) Riboflavin (B2)|
|Essential to normal cell division||Folic Acid (B9) Vitamin D Calcium (Ca) Iron (Fe)|
|Keep the immune system working properly||Pyridoxine (B6) Folic Acid (B9) Iron (Fe) Vitamin D|
|Contribute to healthy bones and teeth||Calcium (Ca) Vitamin D Iron (Fe)|
|Help reduce tiredness||Riboflavin (B2) Niacin (B3) Pantothenic Acid (B5) Pyridoxine (B6) Iron (Fe) Folic acid (B9)|
|Contributes to cognitive development||Iron (Fe)|
- Hannon E, Kiely M, Flynn A (2007) The impact of voluntary fortification of foods on micronutrient intakes in Irish adults. Br J Nutr. 97(06):1177-86. • INCA2 (2008) French National Dietary Survey. • Albertson AM, Thompson D, Franko DL, et al (2008) Consumption of breakfast cereal is associated with positive health outcomes: evidence from the National Heart, Lung, and Blood Institute Growth and Health Study. Nutr Res. 28(11):744-52.
I'd like to contact Nestlé Cereals because
We've tried to answer as many of your questions as possible. You can search them all here:
Do Nestlé products in emerging countries have more salt than products in developed/developing countries?
For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we are committed to continuously improve the nutritional profile of our cereals. . Achieving consistency in all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children's products.
What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?
How can I find foods made with whole grain?
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain check mark on top of the box.
I’ve heard a low GI diet can help me lose weight. Is this true?
We'd love to hear your comments about Nestlé cereals, so please let us know what you think, we always appreciate hearing from you.
If you are unhappy with your purchase, please return it to:
Nestlé (South Africa) (Pty) Limited
Anslow Office Park, 8 Anslow Crescent, Bryanston, 2021 | PO Box 50616, Randburg, 2125
Consumer service line:
Phone lines are open 8:30-4:30 Monday to Friday.
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