Breakfast

    Nestlé cereals: they just get better for you

    At Nestlé we know your family’s nutrition is important to you and that’s why our experts have spent 12 years so far reviewing recipes and finding new ways to improve them. That way, we can make sure our breakfast cereals keep meeting your needs and are still just as tasty.

    Happy with whole grain

    We sifted out sugar.

    By the end of 2015, there will be no more than 9g (around two teaspoons) of sugar per 30g serving in all cereals popular with children and teens. And we’ve invented savvy new ways of removing sugar from our cereals. Globally, we’ve removed 100 000 tonnes[1][2] of sugar since 2008. And by the way – we don’t use any artificial sweeteners.

    We shook out salt.

    There’s now 7000 tonnes[1][2] less salt in our cereals around the world than there was in 2008.

    We went whole grain crazy! 

    Did you know we were the first big cereal company to add whole grain to our breakfast cereals? Accumulated since 2003, we added over 25 billion servings of whole grain.[1][2][3] In fact, there is more whole grain than any other ingredient in our cereals popular with children.

    We chalked up the calcium.

    From most of Nestlé Breakfast Cereals, you’ll get at least 15% of your recommended daily amount (also known as Nutrient Reference Values, or NRV) of calcium per serving – and that’s even before adding the milk! (By the way, we also add 5 vitamins, iron and calcium to most of our cereals, so your family can get these important nutrients first thing.)

     

    We added a dash of vitamin D.

    The little ones need vitamin D to help their bones develop normally. A lot comes from the sun, but in some parts of the world children can struggle to get enough (grey days certainly don’t help!), so we’ve provided a little boost in some of our cereals.

     

    infopraphic - how nestlé improved your breakfast cereal

    Working to make breakfast better

    And it's because of you. You said whole grain, less sugar and use natural ingredients. So we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals Portfolio. Your voice is leading the way to make breakfast better every day.

    Learn more about our changes

    Did you

    know?

    Chewing It Over

    People have been eating whole grains for more than 17,000 years – they picked seeds, rubbed off the husks and chewed the kernels raw or boiled them in water.

    Oh mummy!

    Egyptians used to bury mummies with necklaces made from barley, and in 1324 King Edward II of England set the standard for the measurement - making the ‘inch’ equal to ‘three grains of barley, dry and round, placed end-to-end lengthwise’.

    Seeing is believing

    One way we help you make healty choices for your family is by labelling our cereal packs simply and clearly. We want you to understand exactly what your family’s eating when they tuck into a bowl of their favourite Nestlé cereal.So by reading the pack, you can easily see the amount of energy, sugar, salt, fat, fibre and protein you’re getting. To make it even more simple, we give you the amounts per portion with milk, and the amounts per 100 grams. And there’s a table showing all the vitamins and minerals too.

    Fortification: it’s all about defences!

    Nutrients play a big part in helping to keep us all healthy. Find out how Nestlé cereals contain just the right amounts of vitamins and minerals

    Find out moreFortification: it’s all about defences!

    We’re going even further!

    To make sure you know exactly what’s what, we give you loads more helpful information – right where you can see it – on the front of the pack! So, when you pick up your  MILO, Cheerios or BAR-ONE , you’ll see exactly what nutrients are in your cereal, the recommended amount for each day, and how many you’re getting in each serving.

     

    Find out more about adult-and-child-portions.

    And don’t forget the Nestlé Cereals Green Banner. Wherever you see it, you can be sure the cereal contains whole grain - giving you at least 8g per serving. And not only is that whole grain nourishing, it’s really tasty too!

    Footnotes

    1. Reference recipes are from 2003 or since the product was launched (if it was launched after 2003)
    2. Cumulative numbers are based on annual changes weighted by annual volumes for the years 2008 – 2015
    3. For these calculations one serving of Whole Grain is 16 grams

    Footnotes

    1. a, b, c Reference recipes are from 2003 or since the product was launched (if it was launched after 2003)  
    2. a, b, c Cumulative numbers are based on annual changes weighted by annual volumes for the years 2008 – 2015
    3. ^ For these calculations one serving of Whole Grain is 16 grams

    Let'stalk

    Do Nestlé products in emerging countries have more salt than products in developed/developing countries?

    For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we are committed to continuously improve the nutritional profile of our cereals. . Achieving consistency in all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children's products.

    What are the health and nutritional benefits of Nestlé Gluten Free Corn Flakes?

    As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

    How can I find foods made with whole grain?

    Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look for the percentage of whole grain. You should find this in the ingredients list too.

    I’ve heard a low GI diet can help me lose weight. Is this true?

    It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.