WE MAKE BREAKFAST BETTER

The germ is the embryo the new plant grows from. It’s used in whole grain flour, not white flour.

To get your day off to a great start, your breakfast should include a good serving of vitamins and minerals, because they’re essential for a healthy diet. That’s why we fortify our breakfast cereals. We add Vitamin D to many of our children’s cereals, because in most countries kids aren’t getting enough of it. And FITNESS® is fortified with vitamins and minerals of interest to women, like calcium, iron and folic acid.

Not necessarily. Not all vegetable oil is palm oil. A whole range of different types of vegetable oils are used in food products. Some are palm oil, but not all. Many other oils are used, like coconut, sunflower or rapeseed oil.

In order to enter the promotion, you must be over 18 years of age.

With every purchase made of a qualifying pack of your favourite breakfast cereal, you can be in with the chance to win a holiday to Honolulu.

The serving sizes mentioned on breakfast cereals can slightly differ, mainly due to differences in product density. Beyond its nutrients density, it’s also important for the portion size to suit the average cereal bowl. Some types of breakfast cereals, such as mueslis or granolas, are denser than traditional flakes; so a 30g serving could look tiny and unrealistic in a bowl – that's why we use 45g as a reference. These different serving sizes have been defined by the European cereals trade association and consistently applied by all industry members in Europe.