Start your day with FITNESS®!
Simply delicious, those crispy flakes have whole grain as n°1 ingredient and contain 10 vitamins and minerals, including calcium and iron. So you can get your day off to a wholesome start and smile all morning!
Living Body Positive starts here
Women everywhere and every size, shape and age seem to be unsatisfied with their bodies –and this nagging negativity holds us back from achieving all that we are capable of. FITNESS® doesn’t accept this and wants to change it. So we are launching Mission Body Positive to help raise women’s self-esteem around their bodies so that they can be more confident in themselves. But we know it’s not that easy! That is why FITNESS® wants to partner with you and show you amazing ways to Eat Positive, Act Positive and Think Positive.
Be Body Positive using body language!
Body language is incredibly powerful in helping us feel Body Positive! By partnering with a body language expert, FITNESS® brings you simple body language tips to try for yourself. Find more tips here.
Committed to fight against breast cancer
We champion the everyday health and well-being of women, which is why for 7 years we have been supporting the fight against breast cancer. Click here to learn more about our commitment.
Discover FITNESS® Granola
Need a delicious breakfast that will nourish your mornings? Treat yourself with our three delicious wholegrain oats granolas.
- With calcium for energy release and fiber.
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For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.
As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.