Just look for the green banner.
The bold, bright green banner with the whole grain tick on our packs shows our commitment to making it as easy as possible for you and your family to get tasty whole grain every morning. Wherever you see the green banner, you can be sure the cereal contains at least 8 g of whole grain in each serving. Guaranteed. That’s pretty helpful when you’re rushing round the supermarket and there’s no time to think, let alone read the small print.
A whole lot of grains
One bushel of wheat contains around a million individual whole grain kernels.
Chewing It Over
People have been eating whole grains for more than 17,000 years – they picked seeds, rubbed off the husks and chewed the kernels raw or boiled them in water.
What’s so good about whole grain?
Whole grain provides a range of vitamins, minerals, fibre, starch and other nutrients – that’s why it’s often recommended we eat three to five servings a day But research shows we’re not getting enough. Fortunately, breakfast is a good way to get some whole grain first thing. So we’re always working behind the scenes to make sure our breakfast cereals give you and your family a daily dose of the good stuff.
- For more info on the recommended serving sizes
- Mann KD, Pearce MS, McKevith B et al (2014) Whole grain intake and its association with intakes of other foods, nutrients and markers of health in the National Diet and Nutrition Survey rolling programme. Br J Nutr. 113(10):1595-1602.
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As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
Not yet, but we will keep listening and responding to people’s needs.
The serving sizes mentioned on breakfast cereals can slightly differ, mainly due to differences in product density. Beyond its nutrients density, it’s also important for the portion size to suit the average cereal bowl. Some types of breakfast cereals, such as mueslis or granolas, are denser than traditional flakes; so a 30 g serving could look tiny and unrealistic in a bowl – that's why we use 45 g as a reference. These different serving sizes have been defined by the European cereals trade association and consistently applied by all industry members in Europe.
No. Even though some foods made with whole grain have a high GI, you can still benefit by including them in a healthy, balanced diet. Eating lots of whole grain can be good for the heart, even if the GI of the food is high. The whole population can benefit from eating more whole grain; the effect of low GI foods is still not clear.