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Nestlé Cereals / Better Food Promise

We promise to continually improve the nutritional value of our food

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Breakfast is part of a healthy and balanced diet. Whether it’s a quick bite as you run out the door, or a quiet moment before your day starts, breakfast is important.

Our pursuit of a better breakfast will never end.

We promise to challenge ourselves to continually improve our current products and expand our portfolio to offer a range of breakfast cereals that meet our consumers’ needs

We are in a continuous journey to continuously improve our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors.

Our constant innovation

We are able to offer our consumers breakfast cereals which:

• Are comparatively lower in salt and sugar, have a higher level of whole grain, and added essential nutrients

• Take advantage of nutrition trends and science to deliver better products to our consumers

• Embrace new ways of delivering great taste

Since 2003 we are very proud that in all our cereals carrying the green banner, we have*:



more whole grain introduced, for a minimum of 8g whole grain in each serving


Sugar reduction 


Salt reduction

Reduced use of artificial colors & flavors 

*on average in our recipes, between 2003 and 2018 

**based on Nestlé® branded breakfast cereals and bars total 2018 volume. Sugar levels are based on labeled values. 



of our ready-to-eat breakfast cereals are made up of whole grains as the No.1 Ingredient. 


of the portfolio has 3g or more fiber per 100g  


of our cereals have equal to or less than two teaspoons of sugar (≤10g) per 30g serving


of our cereals have less than 450mg of sodium per 100g

"But we know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love."