Over the past 18 years, we’ve been on a journey to improve our recipes to make breakfast even better. We have worked on reformulating our product portfolio, focusing on increasing whole grain and fibre while significantly reducing sugar and salt. And doing so while keeping the same great taste that our customers love. Take a closer look at our achievements:
Our Renovation Journey to Make Breakfast Better
MAKING BREAKFAST BETTER SINCE 2003
· All of our breakfast cereal recipes have whole grain as the No.1 ingredient.
· Since 2003, we’ve been gradually reformulating our recipes to increase whole grain, reduce sugar and salt and reducing use of artificial colours and flavours.
· Since 2003, we have increased the use of whole grains by 50%.
· All of our ready-to-eat breakfast cereals for children have whole grain as the main ingredient.
· Today, 85% of our cereals have equal to or less than two teaspoons of sugar (≤10g) per serving.
· 96% of our cereals have less than 450mg of salt per 100g.
BALANCED AND NUTRITIOUS
MORE WHOLE GRAINS & FIBRE
Our renovation journey means that most of our cereals are now more balanced and nutritious. They contain more whole grain and fibre, with reduced amounts of salt and sugar. All this whilst keeping the same great taste.
We believe that breakfast is the most important meal of the day. We make over 100 different cereals - giving everyone an option for a delicious, convenient and nutritious start to the day.
HELPING YOU TO MAKE HEALTHIER DECISIONS
As part of our ongoing commitment to making breakfast better, we’re constantly looking at new ways to help everyone make informed decisions about what they eat. At Nestlé® Breakfast Cereals we understand that whole grain is recommended as an important part of varied, balanced diet. This is why all of our cereals carrying the Green banner have minimum 8g of whole grain per 30g serving. When you see the Green banner, you can be sure that all of our breakfast cereals have whole grain as the No.1 ingredient.
All our breakfast cereals have clear and simple nutritional information on pack to make it as easy as possible for consumers to make more informed choices about breakfast. We’ve also created clear guidance to help with recommended portion size for the cereal you want to consume.
We follow the regulatory requirements needed for nutrition labelling and display the relevant information to help consumers make more informed choices when choosing their breakfast cereals. In Malaysia, we are committed to renovating our recipes to ensure they can remain part of a balanced diet.
What else are you doing to encourage better breakfasts?
We believe breakfast is the most important meal of the day and so a balanced and nutritious breakfast is key. A balanced breakfast refuels the body and brain with energy and provides essential nutrients to start the day, and we believe breakfast sets a positive tone for the day ahead.