Here’s what we’ve come up with:
We sifted out sugar.
Since the end of 2015, there will be no more than 9 grams (around 2 teaspoons) of sugar per 30 g serving in all cereals popular with children and teens. And we’ve invented savvy new ways of removing sugar from our cereals. Globally, we’ve removed 100,000,000 kg, of sugar since 2008. And by the way – we don’t use any artificial sweeteners.
We took out salt.
There’s now 7 million kg of less salt in our cereals around the world than there was in 2008.
We went whole grain crazy!
Did you know we were the first big cereal company to add whole grain to our breakfast cereals? Accumulated since 2003, we added over 25 billion servings of Whole Grain ,,. In fact, there is more whole grain than any other ingredient in our cereals popular with children.
We chalked up the calcium.
From most of Nestlé breakfast cereals, you’ll get at least 15% of your recommended daily amount (also known as Nutrient Reference Values, or NRV) of calcium per serving – and that’s even before adding the milk! (By the way, we also add 5 vitamins, iron and calcium to most of our cereals, so your family can get these important nutrients first thing.)
We added a dash of vitamin D.
The little ones need vitamin D to help their bones develop normally. A lot comes from the sun, but in some parts of the world children can struggle to get enough (grey days certainly don’t help!), so we’ve provided a little boost in some of our cereals.
Here’s an example of a breakfast cereal that’s now even better than before - our KOKO KRUNCH® recipe has 22% less sugar and more whole grains than in 2012 – and now has an added dash of vitamin D too!
Working to make breakfast better
And it’s because of you. You said more whole grain, less sugar, and use natural ingredients. So we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé breakfast cereals portfolio. Your voice is leading the way to make breakfast better every day.
Chewing It Over
People have been eating whole grains for more than 17,000 years – they picked seeds, rubbed off the husks and chewed the kernels raw or boiled them in water.
Egyptians used to bury mummies with necklaces made from barley, and in 1324 King Edward II of England set the standard for the measurement - making the ‘inch’ equal to ‘three grains of barley, dry and round, placed end-to-end lengthwise’.
Seeing is believing
One way we help you make nutritious choices for your family is by labelling our cereal packs simply and clearly. We want you to understand exactly what your family’s eating when they tuck into a bowl of their favourite Nestlé cereal. So by reading the pack, you can easily see the amount of energy, sugar, salt, fat, fibre and protein you’re getting. To make it even simpler, we give you the amounts per portion with milk, and the amounts per 100 grams. And there’s a table showing all the vitamins and minerals too.
We’re going even further!
To make sure you know exactly what’s what, we give you loads more helpful information – right where you can see it – on the front of the pack! So, when you pick up your CHEERIOS MultiGrain® or KOKO KRUNCH®, you’ll see exactly what nutrients are in your cereal, the recommended amount for each day, and how many you’re getting in each serving.
Find out more below. Adults-and-child-portions.
And don’t forget the Nestlé Cereals Green Banner. Wherever you see it, you can be sure the cereal contains whole grain - giving you at least 8 grams per serving. And not only is that whole grain nourishing, it’s really tasty too!
- Reference recipes are from 2003 or since the product was launched (if it was launched after 2003)
- Cumulative numbers are based on annual changes weighted by annual volumes for the years 2008 – 2015
- For these calculations one serving of Whole Grain is 16 grams
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As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
Not yet, but we will keep listening and responding to people’s needs.
The serving sizes mentioned on breakfast cereals can slightly differ, mainly due to differences in product density. Beyond its nutrients density, it’s also important for the portion size to suit the average cereal bowl. Some types of breakfast cereals, such as mueslis or granolas, are denser than traditional flakes; so a 30 g serving could look tiny and unrealistic in a bowl – that's why we use 45 g as a reference. These different serving sizes have been defined by the European cereals trade association and consistently applied by all industry members in Europe.
No. Even though some foods made with whole grain have a high GI, you can still benefit by including them in a healthy, balanced diet. Eating lots of whole grain can be good for the heart, even if the GI of the food is high. The whole population can benefit from eating more whole grain; the effect of low GI foods is still not clear.