Our Cereal Ingredients: Nutrition Facts & Benefits

To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible. Read on to discover what key ingredients are in your favourite breakfast cereals.

8g (per serving)

whole grains

All of our breakfast cereal recipes have whole grain as the #1 ingredient and 96% of them carrying the green banner has a minimum 8g of whole grain per serving!

We were the first major global cereal company to commit to having whole grain as the No. 1 ingredient. Since 2003 we are very proud to have introduced 50% more whole grain to our products.

WHAT IS WHOLE GRAIN?

15%

VITAMINS & MINERALS

We enrich our cereals by adding vitamins and minerals to most of them, although the amount varies according to geographical areas and current legislation. Whenever vitamins or minerals are added to one of our products, we ensure that these additions correspond to at least 15% of the recommended daily allowance per serving.

-20% since 2003

SUGAR

Sugar preserves, gives a texture, a nice golden colour and, of course, a sweeter flavour. Most cereal is made mostly from grain, which can make it a good source of fibre and contains vitamins and minerals. So, sugar is merely its partner (or maybe we should say sweetheart?). Since 2003 we have reduced sugar in our products by 20%. If you're in need of tasty, low sugar breakfast cereals, click below to read out more about our efforts to improve the nutritional profile of our cereals.

DISCOVER OUR PROMISES

-25% since 2003

SALT

We add a pinch of salt to our cereals to improve their taste and texture. Each of our nutritious breakfast cereals has a very specific recipe that has been developed through numerous consumer tests. Thus, we can offer you a product that you will love, both with a delicious taste and a long shelf life.

We have been working to reduce salt levels gradually in our cereals over the last fifteen years, already cutting salt by 25% on average.

DISCOVER OUR PROMISES

Any questoins?

Do Nestlé® breakfast cereals contain artificial colours & flavours?

All products that carry the Green Banner do not contain artificial colours and flavours.

Why is whole grain important?

Whole grain provides a range of benefits – fibre, carbohydrates, proteins, some lipids and B vitamins, minerals and antioxidants. You'll find at least 8g of whole grain per serving from any of our breakfast cereals with the Nestlé® Green Banner!

Read more

Does breakfast cereal have iron?

Yes, many are a source of iron, added via the fortification process. It’s a bonus for your family as research has shown that both kids and grownups who eat fortified cereals are more likely to get all the minerals and vitamins they need.

Why is salt added to Nestlé® breakfast cereals?

We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals since 2003, already cutting salt by 25% on average. Click here to find out more.

Who are Cereal Partners Worldwide (CPW)?

Cereal Partners Worldwide (CPW), is the maker of Nestlé® Breakfast Cereals. CPW was founded by Nestlé® and General Mills in 1990 and now has over 4,000 employees spanning 17 factories and 130 different countries around the world.

What minerals and vitamins does Nestlé® enrich its breakfast cereals with?

Most Nestlé® breakfast cereals are usually fortified with a minimum of 5 vitamins (B2, B6, niacin or B3, pantothenic acid or B5 and folic acid or B9), and 2 minerals (calcium and iron).

We promise to continually improve the nutritional value of our food

Breakfast is part of a healthy and balanced diet. Whether it’s a quick bite as you run out the door, or a quiet moment before your day starts, breakfast is important.

BETTER FOOD