WE MAKE BREAKFAST BETTER

No. Breakfast cereals aren’t a major source of saturated fats, and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.

Research shows that adults and children who regularly eat fortified breakfast cereals are more likely to reach their daily requirements of vitamins and minerals, including the B Vitamins and Iron. Eating whole grain breakfast cereal with milk is a nutritious way to start the day and can be part of a healthy, balanced diet.

We’re committed to giving our consumers clear and accurate nutritional information in a format that best helps them make informed decisions about their diet. We use Guideline Daily Amounts (GDA) on our products. These make the nutrition information easy to understand and help people make informed choices. The information is factual, objective and clear. We believe it’s the most neutral and informative system currently available. In addition to local food labelling requirements, almost all Nestlé Breakfast Cereals carry the ‘Nestlé Nutritional Compass’, which is a clear, transparent labelling guide, giving consumers easy-to-understand and detailed nutritional information on protein, carbohydrate, fat and sugar content and how much is in a single portion.

No, breakfast cereals do not contribute to cholesterol intake.

People with Coeliac Disease or non-coeliac gluten sensitivity, need to avoid gluten, but others might simply choose to go gluten-free now and again. Whole grain foods may be suitable for everyone (except those requiring special diets), as they contain nutrients found naturally in all 3 parts of the grain. Dietary recommendations in many countries encourage consumption of whole grain foods as part of our daily grain intake.

Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.