What really makes a healthy breakfast? The International Breakfast Research Initiative (IBRI)

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What really makes a healthy breakfast? The International Breakfast Research Initiative (IBRI)

At CPW, we promise to make breakfast better. But what does a nutritionally better breakfast actually look like? The IBRI, led by world-renowned nutrition experts, has helped us to answer this question. Find out exactly what constitutes a healthy breakfast and more on this page.

The IBRI methodology considered what people in each region actually eat at breakfast with the aim of improving nutritional intakes where needed. It relied on international nutritional recommendations from the World Health Organization and Codex, and can be adapted to specific countries and populations using the country/national and age-specific recommendations. Thus, they have curated healthy breakfast guidelines to suit everyone, no matter where you are in the world.
The full methodology has been published and is available at the link below.



The following renowned health and food experts contributed to the IBRI project.

Health and Food Expert Panel

1. Most people don’t get the recommended 5g of fibre at breakfast. By including a serving of whole grain in your breakfast such as oatmeal, whole grain bread or whole grain cereals, you’ll get up to 4g of fibre!

2. Breakfast is the primary opportunity to get your recommended calcium intake. A glass of semi-skimmed milk will provide a sufficient amount at breakfast – if you prefer a plant-based alternative, make sure it’s fortified with calcium!

3. Most breakfasts fall short of the recommended levels of vitamins and minerals*. If you add fruit to your breakfast, you’re more likely to get enough of the right stuff!

4. It is recommended that adults have about 10g of protein at breakfast*. Adding a handful of nuts or seeds to your breakfast is a great way to boost your protein intake. What’s more – nuts and seeds are a source of fibre, vitamins and minerals too.

Most of our products are fortified with at least five vitamins and two minerals (calcium and iron). In addition, we clearly display on all of ours pack how the product should be consumed as part of a balanced breakfast. Our detailed serving size guide is HERE.

The IBRI criteria will guide us in our further improvements, to ensure our breakfast cereals represent a great option to build a balanced breakfast.