Sugars from breakfast cereals make up around 5% of the average daily intake of added sugars for adults. Since 2013 we have reduced sugar in our products by 20%. Read more about our ingredients here.
Why is salt added to Nestlé breakfast cereals?
We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals over the last 15 years, already cutting salt by 25% on average. Click here to find out more.
What exactly is whole grain?
Every grain grows whole grain, but a grain is only a whole grain if it has all three parts intact which are all full of nutrients - this includes:
Coeliac disease is a lifelong autoimmune disease, caused by the immune system reacting to gluten. Read more about a gluten free breakfast.
Do Nestlé breakfast cereals contain a lot of sugar?
Our cereals do contain sugar - but it isn’t the main ingredient as cereal is made mostly from grain. Since 2013 we have reduced sugar in our products by 20%. Click here to read out more about our efforts to improve the nutritional profile of our cereals.
Who are Cereal Partners Worldwide (CPW)?
Cereal Partners Worldwide (CPW), is the maker of Nestlé Breakfast Cereals. CPW was founded by Nestlé and General Mills in 1990 and now has over 4,000 employees spanning 17 factories and 130 different countries around the world.
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