The general name for proteins found in cereal grains such as wheat. It holds the food together, like a ‘glue’, and gives dough its elasticity. Read more about a gluten free breakfast.
How do your products perform in the FoPL systems?
Having whole grain as the main ingredient across our cereal range brings nutritional benefits like fibre that contributes to the great scores on some of our cereals. Also, our continued recipe improvements play their part, depending on the product. Read more
Does breakfast cereal have Iron?
Yes, many are a source of iron, added via the fortification process. It’s a bonus for your family as research has shown that both kids and grownups who eat fortified cereals are more likely get all the minerals and vitamins they need.
Looking for kid-friendly breakfast ideas that even picky eaters can get onboard with? Click here to find inspiration to make the most important meal of the day, the most exciting one! You'll also find Recipes to find other ways to eat our breakfast cereals
What is a balanced breakfast?
You should have a mix of carbohydrates, fibre, protein, vitamins & minerals, and you can choose pretty much what you like, as long as you pick from the different food groups: grains, fruit and dairy - and of course a glass of water. Read more
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