You said more whole grain & less sugar. So, we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals portfolio.
About 50%, which is about the same as products like butter. However, we only use small amounts of palm oil in most of our breakfast cereals, meaning no significant impact on the amount of saturated fat in our products.
Why is the sugar content in cereal high?
Sugars from breakfast cereals make up around 5% of the average daily intake of added sugars for adults. Since 2013 we have reduced sugar in our products by 20%. Read more about our ingredients here.
How are you making breakfast better?
Over the last 19 years, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors. Read more here.
Is Breakfast Cereal healthy?
Breakfast is part of a healthy and balanced diet:
• 99% of the portfolio has 3g or more fiber per 100g
• Over 76% of our cereals have equal to or less than 2 teaspoons of sugar (7.5g) per 30g serving
• 95% of our cereals have less than 450mg of sodium per 100g"
*data based on global Nestle Breakfast Cereals portfolio
How much reformulation work has been forced on you?
We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and removal of artificial colors & flavors. Read more
Why are cereals fortified?
When cereals are ‘fortified’, it means they contain added vitamins and minerals to help our body work well. One 30g serving of a Nestlé fortified cereal can help your family get the vitamins and minerals they need every day.