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Nestlé Breakfast Cereals Singapore

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Who are Cereal Partners Worldwide (CPW)?

Cereal Partners Worldwide (CPW), is the maker of Nestlé Breakfast Cereals. CPW was founded by Nestlé and General Mills in 1990 and now has over 4,000 employees spanning 17 factories and 130 different countries around the world.

Why is Whole grain important?

Whole grain provides a range benefits – fibre, carbohydrates, proteins, some lipids and B vitamins, Minerals and antioxidants. You'll find at least 8g of whole grain per 30g serving from any of our breakfast cereals with the Nestlé Green Banner!

Is Breakfast Cereal healthy?

Breakfast is part of a healthy and balanced diet:

• 99% of the portfolio has 3g or more fiber per 100g
• Over 76% of our cereals have equal to or less than 2 teaspoons of sugar (7.5g) per 30g serving
• 95% of our cereals have less than 450mg of sodium per 100g"

*data based on global Nestle Breakfast Cereals portfolio

How much reformulation work has been forced on you?

We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and removal of artificial colors & flavors. Read more

How do your products perform in the FoPL systems?

Having whole grain as the main ingredient across our cereal range brings nutritional benefits like fibre that contributes to the great scores on some of our cereals. Also, our continued recipe improvements play their part, depending on the product. Read more

What is your Front of Pack Labelling system? (FoPL)

We are committed to implementing the relevant FoPL system requested by the authorities in each country. Whether it be the Health Star Rating system (HSR), Multiple Traffic Lights (MTL), Nutri-Score, Reference Intakes (RIs) or Warning Symbol. Read more here.