You said more whole grain & less sugar. So, we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals portfolio.
Do Nestlé breakfast cereals contain a lot of sugar?
Our cereals do contain sugar - but it isn’t the main ingredient as cereal is made mostly from grain. Since 2013 we have reduced sugar in our products by 20%. Click here to read out more about our efforts to improve the nutritional profile of our cereals.
What is a balanced breakfast?
You should have a mix of carbohydrates, fibre, protein, vitamins & minerals, and you can choose pretty much what you like, as long as you pick from the different food groups: grains, fruit and dairy - and of course a glass of water. Read more
Who are Cereal Partners Worldwide (CPW)?
Cereal Partners Worldwide (CPW), is the maker of Nestlé Breakfast Cereals. CPW was founded by Nestlé and General Mills in 1990 and now has over 4,000 employees spanning 17 factories and 130 different countries around the world.
Is Breakfast Cereal healthy?
Breakfast is part of a healthy and balanced diet:
• 99% of the portfolio has 3g or more fiber per 100g
• Over 76% of our cereals have equal to or less than 2 teaspoons of sugar (7.5g) per 30g serving
• 95% of our cereals have less than 450mg of sodium per 100g"
*data based on global Nestle Breakfast Cereals portfolio
Why are cereals fortified?
When cereals are ‘fortified’, it means they contain added vitamins and minerals to help our body work well. One 30g serving of a Nestlé fortified cereal can help your family get the vitamins and minerals they need every day.
About 50%, which is about the same as products like butter. However, we only use small amounts of palm oil in most of our breakfast cereals, meaning no significant impact on the amount of saturated fat in our products.