FAQ

No. Breakfast cereals are a low-fat breakfast option. Most Nestlé breakfast cereals popular with children contain on average 4-7% fat; that’s less than 2 g of fat per 30 g serving.

No, breakfast cereals do not contribute to cholesterol intake.

No, it is the responsibility of the winner to organise visas and travel insurance for the duration of the trip, if required.

It’s well established that vitamin D promotes the absorption of calcium in the gut. Whilst some have argued there is an interaction between iron and calcium, the latest information shows no significant long-term effect of calcium on iron absorption/status (SACN, 2010).

The trips excludes travel during Christmas, New Year, Valentines, Easter, during Major Events and Bank Holidays (both departure country and USA). For full details on prize exclusions, please visit the terms and conditions page here.

Yes. If a food product has the word “whole” listed on its ingredient label – wholewheat pasta or wholemeal bread, for example, then you know it’s been made with whole grain flour, even if the other ingredients are processed. By the way, even whole grains need to be processed: removing the inedible outer husk makes them safe to eat. But they’re less processed than refined grains, which require additional steps to remove the bran and germ.

No. We have a wide variety of breakfast cereals. Some have added salt, some don’t. We display the amount on the pack’s nutrition information panel, so you know what you’re buying. In some countries we give the Guideline Daily Amount (GDA) for salt on the cereal pack, so you can see how much of your GDA you’re getting in each portion.

No. Breakfast cereals aren’t a major source of saturated fats, and contain no added trans fats. Some grains, such as oats, can be higher in fats – but these are naturally present in the grain, and tend to be ‘good’ fats, not saturated fats.

Research shows that adults and children who regularly eat fortified breakfast cereals are more likely to reach their daily requirements of vitamins and minerals, including the B-vitamins and iron. Eating whole grain breakfast cereal with milk is a nutritious way to start the day and can be part of a healthy, balanced diet.

The prize is non-transferrable and the winner must attend the trip.

Yes, you will need to purchase a pack of qualifying Nestlé Breakfast Cereals. Don’t worry, these packs are clearly marked with the campaign and can be found in all major retailers

Yes, you must retain your receipt and promotional box to verify your purchase. If you are a potential winner, you will be asked to provide these as proof of eligibility, before the prize is officially awarded.

No. As tastes vary from region to region, the amount of sugar we add to our cereals depends on where they’re being sold. But we’re committed to ensuring the added sugar levels in our products for children and teenagers won’t exceed 9 g per 30 g serving from the end of 2015. And we’re always looking for ways to reduce sugar in our products – wherever in the world they’re sold.

Yes, we ‘fortify’ our cereals by adding vitamins and minerals to most of them, although the amount varies across regions and depends whether fortification is allowed. Whenever a vitamin or mineral is added to one of our cereals, we make sure it provides at least 15% of your recommended daily allowance (RDA) for that nutrient.

It depends on the grain we’ve used. Different grains contain different proportions of soluble and insoluble fibre. For example, wheat is high in insoluble fibre, and barley and oats are high in soluble fibre (which is why porridge goes sticky when you cook it).

For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.

Yes, we apply the same standards all over the world to make sure all our cereals are of the same quality. We also make sure we meet the individual needs of different regions. For example, we add zinc to our cereals in Latin America because there is a specific need for zinc in that region.

It‘s a common myth that lowering sugar in a food lowers the GI. You can’t predict the GI of a breakfast cereal from the amount of sugar in it. In fact, some high sugar cereals have a low GI and some low sugar cereals have a high GI. For example, Corn Flakes have a high GI (77) and FROSTIES® have a low GI (55).

No. Even though some foods made with whole grain have a high GI, you can still benefit by including them in a healthy, balanced diet. Eating lots of whole grain can be good for the heart, even if the GI of the food is high. The whole population can benefit from eating more whole grain; the effect of low GI foods is still not clear.

No. Even though some foods made with whole grain have a high GI, you can still benefit by including them in a healthy, balanced diet. Eating lots of whole grain can be good for the heart, even if the GI of the food is high. The whole population can benefit from eating more whole grain; the effect of low GI foods is still not clear.

Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too. It’s easy to know if a Nestlé breakfast cereal is made with whole grain: just look out for the Green Banner and whole grain tick on top of the box.

To enter the prize draw, simply purchase a qualifying pack of Nestlé Breakfast Cereals. Enter the promotional code found on the back of pack, and submit your entry. Once you have had your code validated, you will be directed to the next step where you will need to enter in your contact details so we can contact you if you are a winner.

We’re committed to giving our consumers clear and accurate nutritional information in a format that best helps them make informed decisions about their diet. We use Guideline Daily Amounts (GDA) on our products. These make the nutrition information easy to understand and help people make informed choices. The information is factual, objective and clear. We believe it’s the most neutral and informative system currently available. In addition to local food labelling requirements, almost all Nestlé Breakfast Cereals carry the ‘Nestlé Nutritional Compass’, which is a clear, transparent labelling guide, giving consumers easy-to-understand and detailed nutritional information on protein, carbohydrate, fat and sugar content and how much is in a single portion.

Foods are given a GI ‘score’ to show how fast your blood sugar levels rise in response to an intake of carbohydrates. The higher the score, the faster the blood sugar level rises. A GI value of 70 or more is considered high, one of 56-69 is medium, and one of 55 or less is low. The lower the score, the slower the rate of carbohydrate absorption, and the lower the rise in blood sugar level.

You can enter the promotion from 29 May 2019 – 30 September 2019.

About 50% saturated fat, which is about the same as other fat products like butter. However, we only use small quantities of palm oil in most of our breakfast cereals, so it doesn’t impact significantly on the amount of saturated fat in our products. All of our breakfast cereals contain less than 5% saturated fat.

Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 Servings (48 g) a day. So, whenever you shop for breakfast cereals, bread, pasta, rice or flour, look for the word “whole”, ideally among the first few ingredients in the list.

In order to enter the promotion, you must be over 18 years of age.

The code is printed on the back of promotional packs of Nestlé Breakfast Cereals.

If you have a question about the products, you can find out more about our products here. If you don’t find the answer you’re looking for, feel free to get in touch with us.

Don’t worry. If you cannot read your promotional code due to a genuine printing error, you should contact Nestlé Consumer Services consumer.services_sg@care.nestle.com. Any request for a replacement code must be received by 16 September 2019 to ensure that the request can be processed before the end of the promotion Nestlé does not assume any responsibility for promotional codes that are damaged or defaced due to the way the product packaging is opened.

Congratulations on your win! A member of the Nestlé team will be in contact with you within 7 days to organise your prize. If it has been more than 7 days, please get in contact with us. To do so, please use the Contact Us button in the "Know more" menu.

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No. It’s not accurate to define the healthiness of a food by considering one component in isolation – whether it’s GI, sugar or fibre content. There’s no universal agreement among experts on the effect on GI on health. GI doesn’t tell you how nutritious a food is. It indicates the availability of the carbohydrate to digestion. Oats, for example, are medium GI, but they’re 100% whole grain, high in fibre, a source of protein and have with no added sodium. Although our breakfast cereals have medium to high GIs, they’re usually consumed with milk (which has a low GI), which lowers the overall glycaemic load (GL) of the meal. The GI may be useful for people with diabetes to help them manage their blood glucose levels – though the evidence on this isn’t consistent either. The European Food Safely Authority (EFSA) has yet to approve any health claims linked to GI. And the other evidence linking GI, GL and health is largely inconclusive.

Not yet, but we will keep listening and responding to people’s needs.

Yes, research shows calcium in cereals can be absorbed and used by the body. In fact, it’s absorbed at nearly the same rate as the calcium in dairy products like milk.

It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.

It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.

Because children and teenagers have different daily energy needs to adults, they need different size portions to help them meet their recommended daily allowances (RDA) of nutrients. It’s generally recommended that breakfast should provide around 20% of daily energy intake. For a child aged 4-8 years old, we recommend a portion size of between 25-30 g as part of a balanced breakfast, but for an adult this would be on average 30-45 g. Learn more about serving sizes.

As well as being a healthy choice for people who want to reduce the amount of gluten in their diet, or have coeliac disease or a gluten intolerance, Gluten Free Corn Flakes are fortified with B-vitamins, folic acid and iron

Because some forms of iron can affect the taste of the product, we use it in a reduced form. This is still easily absorbed and used by the body. The amount of iron your body absorbs depends on how much you’re lacking - so the more you need, the more you’ll absorb.

The prize includes a 5D4N trip to South Africa for four.

The bran’s the outer layer of the grain. It protects the seed and is rich in fibre. It’s used in whole grain flour, not white flour.

Breakfast cereals usually have a high or medium GI score – which will be lowered by adding milk. Lots of things can affect a cereal’s GI, like the heating and processing of the grains during manufacturing to make them safe and tasty to eat. Some intact whole grain cereals, like oats and mueslis, may have a low GI score – but not always: you can’t work out the GI just by looking at a product’s nutrition label. It’s calculated by testing each product in the human body. During manufacturing, cereals can change their GI, so the GI of a cereal made in one market could have a different GI in another market due to differences in production. Batch cooked corn flakes, for example, have a very different GI value (132) from extruded corn flakes (72). It’s not just the GI of a product that’s important. What really matters is the overall impact on blood sugar levels of a whole meal, since foods interact with each other. For instance, the GI of breakfast cereals will significantly decrease when consumed with milk.

We’ve all heard of ‘blood sugar’ levels, and how keeping them balanced helps maintain even energy levels and weight. The Glycaemic Index (GI) is a biological indicator of how the levels of glucose in your blood are affected by a fixed amount of carbohydrates in foods or drinks. Put simply, it tells you whether the carbohydrate is ‘slow’ or ‘fast’ releasing.

With every purchase made of a qualifying pack of your favourite breakfast cereal, you can be entered into a prize draw where you will be in with the chance to win a holiday to South Africa.

Palm oil plays an important role in Nestle Breakfast Cereals as, among other things, it helps us to achieve the crunchy texture we all enjoy in the morning.

A complete breakfast should include a balance of nutrients from each of the major food groups. As a guide, it might look like this: • 1 grain-based starchy food • 1 dairy food • 1 portion of fresh fruit • 1 glass of water • Optionally, an additional source of protein Nestlé breakfast cereals are a nutritious breakfast choice as they are: • A source of fibre and whole grain • Low in fat (most have low levels of all types of fat, including saturates) • Fortified with vitamins and minerals such as B vitamins, calcium and iron • A lower calorie per kilojoule, fat and sugar choice than many other breakfast food options

Prizes must be claimed and booked at least 3 months in advance and must be claimed and booked by the winner within 12 months from the date of initial winner contact.

Nestlé breakfast cereals are usually fortified with a minimum of 5 vitamins (B2, B6, niacin (B3), pantothenic acid (B5), folic acid (B9), and, in some recipes, vitamin D), and 2 minerals (calcium and iron [zinc ADAPT LOCALLY]).

A ‘whole’ grain has more nutrients than a ‘refined’ grain, because all parts of the grain are retained – kernel, bran, endosperm and germ – along with their fibre, vitamins, minerals and phytonutrients. But most of the bran and germ are removed when producing refined grains. Whole grains therefore contain more nutrients than refined grains. Find out more

The serving size we indicate on our packs is based on history of use, product density and average intake data (people actually consume around 30 to 45 g). The recommended serving size for breakfast cereals depends on age, gender, and level of physical activity. We provide clear front of pack information to help people make informed decisions about what they eat for breakfast. We pioneered the adoption of the monochrome Guideline Daily Amounts (GDA) system for displaying nutritional information.

More information can be found on the Food and Agriculture Organisation of the United Nations (FAO) website

All Nestlé breakfast cereals carrying the green banner are made with whole grain; this is our Whole Grain Guarantee. They are made with at least 8g or more of whole grain per 30g serving. There are ingredient lists on all packs, showing the exact amount. By end of 2015, we’re committed to making whole grain the main ingredient in all Nestlé cereals popular with children.

NESTLÉ KOKO KRUNCH 'The Lion King' 330g, NESTLÉ HONEY STARS 'The Lion King' 300g, NESTLÉ MILO Cereals 'The Lion King' 330g only

To get your day off to a great start, your breakfast should include a good serving of vitamins and minerals, because they’re essential for a healthy diet. That’s why we fortify our breakfast cereals. We add Vitamin D to many of our children’s cereals, because in most countries kids aren’t getting enough of it. And FITNESS® is fortified with vitamins and minerals of interest to women, like calcium, iron and folic acid.

The serving sizes mentioned on breakfast cereals can slightly differ, mainly due to differences in product density. Beyond its nutrients density, it’s also important for the portion size to suit the average cereal bowl. Some types of breakfast cereals, such as mueslis or granolas, are denser than traditional flakes; so a 30 g serving could look tiny and unrealistic in a bowl – that's why we use 45 g as a reference. These different serving sizes have been defined by the European cereals trade association and consistently applied by all industry members in Europe.

The serving sizes mentioned on breakfast cereals can slightly differ, mainly due to differences in product density. Beyond its nutrients density, it’s also important for the portion size to suit the average cereal bowl. Some types of breakfast cereals, such as mueslis or granolas, are denser than traditional flakes; so a 30 g serving could look tiny and unrealistic in a bowl – that's why we use 45 g as a reference. These different serving sizes have been defined by the European cereals trade association and consistently applied by all industry members in Europe.

Salt is added to a lot of foods, not just cereals. We add it to our cereals for flavour and texture - and because it’s a preservative. It’s important for quality, and because without it, the natural grain flavour can seem raw and bland. Each breakfast cereal has an individual recipe developed through extensive consumer testing, so we can give you a product you’ll love with great flavour and a long shelf life.