Cookies and other tracking technologies

    7.1 What are cookies?

    Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website.

    7.2 How and why do we use cookies?

    We use cookies to improve the use and functionality of Nestlé Sites and to gain a better understanding of how visitors use Nestlé Sites and the tools and services offered on them. Cookies help us tailor Nestlé Sites to your personal needs, to improve their user-friendliness, gain customer satisfaction feedback and to communicate to you elsewhere on the internet.

    7.3 What types of cookies may be used on Nestlé Sites?

    We may use the following types of cookies on Nestlé Sites:

    Session cookies - These are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the site that created that cookie, the website will treat you as a new visitor.

    Persistent cookies – These cookies stay on your browser until you delete them manually or until your browser deletes them based on the duration period set within the cookie. These cookies will recognize you as a return visitor.

    Necessary cookies - Necessary cookies are strictly necessary for the operation of a Nestlé Site. They enable you to navigate around the site and use our features.

    Cookies that send information to us - These are the cookies that we set on a Nestlé Site and they can only be read by that site. This is known as a “First Party” cookie.

    We also place cookies on Nestlé advertisements which are placed on other websites owned by third parties (e.g. Facebook). We obtain information via those cookies when you click on or interact with the advertisement. In this situation Nestlé is placing a “Third Party” cookie. Nestlé may use the information obtained by these cookies to serve you with advertising that is relevant and of interest to you based on your past online behaviour.

    Cookies that send information to other companies - These are cookies that are set on a Nestlé Site by our partner companies (e.g. Facebook or advertisers). They may use the data collected from these cookies to anonymously target advertising to you on other websites, based on your visit to the Nestlé Site. For example, if you use a social widget (e.g. the Facebook icon) on a Nestlé Site, it will record your “share” or “like”. Facebook (as the company setting the cookie) will collect the data.

    7.4 Examples of cookies used on this Website

    Type: Analytics






    Third party

    Help us understand how visitorsinteract with our Website by providinginformation about the areas visited,time spent and any issues encountered,such as error messages. This helps usimprove the performance of our websites.All data is collected and aggregated anonymously. 

    Social Sharing Cookies

    (sometimes called

    “Third Party” cookies,

    or “Social Widgets”)




    Social Media/Sharing



    Third Party

    Social sharing offered on the Website is

    run by third parties. These third parties

    may drop cookies on your computer when

    you use social sharing features on the

    Website, or if you are already logged

    into them. These cookies help improve

    your experience on the Website.


    They allow you to share


    and help to provide access to social

    networks and social online tools more easily.

    These cookies may

    collect personal data

    that you have

    voluntarily disclosed,

    such as your username.













    Cross Site Tracking








    Third party

    These cookies are used to deliver

    content via targeted advertising that

    is relevant to you and your interests

    or to limit the number of times you

    see a particular advertisement.


    These cookies also help us measure the

    effectiveness of advertising campaigns

    on Nestlé and Non-Nestlé websites.

    We may share this information with

    other parties, including our agencies.

    These cookies track

    users via their IP address.




    Type: Flash Cookies




    Third Party

    Flash cookies may store your

    preferences such as volume

    control or high game score,

    or display content based

    upon what you view on the

    Website in order to personalize

    your visit. Our third party

    partners provide certain features

    on the Website such as promotions,

    and games and use Flash Cookies

    to collect and store your information.

    These cookies may

    collect anonymous

    and personal data






    To learn how to manage

    privacy and storage

    settings for Flash Cookies

    please click here.

    7.5 Other similar technologies

    Nestlé Sites also make use of other tracking technologies including IP addresses, log files and web beacons, which also help us tailor Nestlé Sites to your personal needs.

    IP addresses                                                                                                  

    An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may record IP Addresses for the following purposes: (i) troubleshoot technical concerns, (ii) maintain website safety and security (iii) better understand how our websites are utilized, and (iv) to better tailor content to your needs depending on the country you are in.


    Log Files

    We (or a third party on our behalf) may collect information in the form of logs files that record website activity and gather statistics about a user’s browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our website, and which pages they've viewed on our website and for how long), and, (iii) other similar navigational or click-stream data (e.g. site traffic reporting and unique visitor counts).


    Web Beacons

    We may use web beacons (or clear GIFs) on the Nestlé Sites. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page for the purpose of transferring data back to us. We use web beacon information for a variety of purposes, including information as to how a user responds to email campaigns (e.g. the time the email is opened, where the user links to from the email), site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.


    7.6 Manage your cookies/preferences

    You should ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them. You do not need to have cookies on to use or navigate through many parts of Nestlé Sites although you may not have access to all the features on Nestlé Sites if you do so. See the 'help' button on your browser (e.g. Internet Explorer, Firefox) for how you can do this. Remember that if you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your cookie preferences.

    As a web beacon forms part of a webpage, it is not possible to ‘opt-out’ but you can render them ineffective by opting out of the cookies they set.


      We've tried to answer as many of your questions as possible. You can search them all here:

      How can I find foods made with whole grain?

      Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.

      Which Nestlé cereals are made with whole grain?

      All Nestlé breakfast cereals carrying the green banner are made with whole grain; this is our Whole Grain Guarantee. They are made with at least 8g or more of whole grain per 30g serving. There are ingredient lists on all packs, showing the exact amount. By end of 2015, we’re committed to making whole grain the main ingredient in all Nestlé cereals popular with children.

      What should be in a complete breakfast?

      A complete breakfast should include a balance of nutrients from each of the major food groups.