WE MAKE BREAKFAST BETTER

Keep it simple: make grains the base of your diet and choose whole grains over refined grains wherever possible. U.S Dietary Guidelines recommend eating 3 servings (48g) a day. So, whenever you look for breakfast cereals, bread, pasta, rice or flour to cook at home, look for the word “whole”, ideally among the first ingredients in the list.

Research shows that adults and children who regularly eat fortified breakfast cereals are more likely to reach their daily requirements of vitamins and minerals, including the B Vitamins and Iron. Eating whole grain breakfast cereal with milk is a nutritious way to start the day and can be part of a healthy, balanced diet.

Our serving recommendation of 30g (i.e. 6 – 7 tablespoons) is based on children’s daily energy needs. 

For adults our serving recommendation 7-9 tablespoons.

Yes, we apply the same standards all over the world to make sure all our cereals are of the same quality. We also make sure we meet the individual needs of different regions. For example, we add zinc to our cereals in Latin America because there is a specific need for zinc in that region.

It depends on the grain we’ve used. Different grains contain different proportions of soluble and insoluble fiber. For example, wheat is high in insoluble fiber, and barley and oats are high in soluble fiber (which is why porridge goes sticky when you cook it).

Our cereals do contain sugar - but it isn’t the main ingredient. Cereal is made mostly from grain, which makes it a source of fiber, vitamins and minerals. One serving of Nestlé Breakfast Cereals targeted to kids and teens contains on average just 2 teaspoons of sugar.