Creating Nutritious Cereals

Our pursuit of a better breakfast will never end.

We promise to challenge ourselves to continually improve our current products and expand our portfolio to offer a range of breakfast cereals that meet our consumers’ needs

Over the last 2 decades, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors.

Our constant innovation

We are able to offer our consumers breakfast cereals which:

• Are comparatively lower in salt and sugar, have a higher level of whole grain, and added essential nutrients

• Take advantage of nutrition trends and science to deliver better products to our consumers

• Embrace new ways of delivering great taste

BETTER FOOD PROMISE

We were the first major global cereal company to commit to having whole grain as the main ingredient in our cereals.

All footnotes

AS OF TODAY

More than 90%

of our portfolio has whole grain as number one ingredient.
It rises up to 98% for products targeted to kids

Over 98%

of our breakfast cereals are classified as a source of fiber and more than 70% of our breakfast cereals are high in fiber.

Majority

of our portfolio is fortified with calcium, iron and B vitamins. This allows us to deliver every year approximately 7 billion fortified servings.

"But we know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love."