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OUR PROMISES

At CPW, our purpose is clear. We exist to Make Breakfast Better. 

Ever since we were created over 30 years ago, that’s been our promise to our consumers, our retailers, our suppliers, our employees, and the communities where we work and live.

We make over 100 different cereals – giving everybody an option for a tasty, convenient, and nutritious breakfast.

 

Our work is guided by our four core Promises:
 

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Better Food

WE PROMISE TO CONTINUALLY IMPROVE THE NUTRITIONAL VALUE OF OUR FOOD

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better lives

We promise to support communities through the power of breakfast

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Better planet

We promise to make breakfast while creating a positive impact on the world around us

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Better CPW

We promise to make CPW the employer of choice by cultivating an inclusive environment where individuals thrive

We want to make breakfast better while creating a positive impact on the world around us.

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TRIX®

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KitKat® Cereal

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NESQUIK®

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Cheerios®

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LION®

cinnamon

Cini Minis®

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Gold Corn Flakes®

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COUNTRY CRUNCHY OATS®

Fitness

FITNESS®

CCF

Country Corn Flakes®

Cocoa Puffs

COCOA PUFFS®

Chocapic

CHOCAPIC®