FITNESSE® Granola Honey

Over the last 19 years, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors. Read more here.

By 2025 100% of our packaging designed for recycling (moving from 85% widely recyclable, 13% designed for recycling, and 2% not recyclable). Currently, 98% of our packaging is designed for recycling. Read more here.

You should have a mix of carbohydrates, fibre, protein, vitamins & minerals, and you can choose pretty much what you like, as long as you pick from the different food groups: grains, fruit and dairy - and of course a glass of water. Read more

Every grain grows whole grain, but a grain is only a whole grain if it has all three parts intact which are all full of nutrients - this includes:

• The bran

• The endosperm (starchy centre)

• The germ (the core with the seed)

Find out more

We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and removal of artificial colors & flavors. Read more

Yes, many are a source of iron, added via the fortification process. It’s a bonus for your family as research has shown that both kids and grownups who eat fortified cereals are more likely get all the minerals and vitamins they need.

Read more about Iron here