Over the last 2 decades, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors.
Our pursuit of a better breakfast will never end.
We promise to challenge ourselves to continually improve our current products and expand our portfolio to offer a range of breakfast cereals that meet our consumers’ needs
Our constant innovation
We are able to offer our consumers breakfast cereals which:
• Are comparatively lower in salt and sugar, have a higher level of whole grain, and added essential nutrients
• Take advantage of nutrition trends and science to deliver better products to our consumers
• Embrace new ways of delivering great taste
BETTER FOOD PROMISE
We were the first major global cereal company to commit to having whole grain as the main ingredient in our cereals.
AS OF TODAY
About 83%*
of our portfolio has whole grain as the number one ingredient. (*Based on list of products sold in the market)
Majority
of our portfolio is fortified with calcium, iron and B vitamins. This allows us to deliver every year approximately 150 million fortified servings as of 2025.
95%
of our cereals have less than 450mg of sodium per 100g
But we know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love."
Working to Make Breakfast Better!
Your voice is leading the way to make breakfast better every day and helping us to provide a more nutritious breakfast option.
BETTER FOOD ARTICLES
Reading time: 5 min.
Nutrition
