Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Breakfast Cereals, including some of the world’s most iconic breakfast cereals brands, such as KOKO KRUNCH®, FITNESSE®, HONEY STARS® and TRIX®. With a portfolio of over 40 brands catering to all ages and lifestyles, CPW is committed to making breakfast better by offering convenient, tasty and nutritious food that helps people start their day in the best possible way.
Established in 1990, CPW is a longstanding partnership between Nestlé & General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW operates a strong worldwide network in more than 130 countries.
Different countries, different tastes, different dietary needs, different lifestyles – but always offering convenient, nutritious, and tasty breakfast options for people around the world! Ever since CPW was created, our purpose of making breakfast better has been guiding the business to proudly serve over millions of bowls of cereals every day, making a positive impact on breakfast routines worldwide.
Cereal Partners Worldwide (CPW), Makers of Nestlé Breakfast Cereals
CPW Vision
At Cereal Partners Worldwide, our purpose is clear. We Make Breakfast Better.
Ever since we were created over 30 years ago, that’s been our promise to our consumers, our suppliers, our employees, and the communities where we work and live.
We make over 100 different breakfast cereals – giving everybody an option for a delicious, convenient, and nutritious breakfast. We always look to find new ways to improve our recipes. This means innovating and improving everything we do - from how we source ingredients, to how we make our products, to the way we work.
CPW Products
Today, we're proud to report that:
- About 83%* of our portfolio has whole grain as the number one ingredient.
(*Based on list of products sold in the market)
- All our products carrying the green banner provide a minimum of 8g whole grain in every serving (30g).
We can also report that we have:
- About 78%* of our breakfast cereals are classified as a source of fiber. (*Based on list of products sold in the market)
- Majority of our portfolio is fortified with calcium, iron, and B-vitamins. This allows us to deliver every year approximately 150 million fortified servings as of 2025.
