You said more whole grain & less sugar. So, we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals portfolio.
How much reformulation work has been forced on you?
We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and removal of artificial colors & flavors. Read more
What are some easy breakfast ideas for my family?
Looking for kid-friendly breakfast ideas that even picky eaters can get onboard with? Click here to find inspiration to make the most important meal of the day, the most exciting one! You'll also find Recipes to find other ways to eat our breakfast cereals
Why are cereals fortified?
When cereals are ‘fortified’, it means they contain added vitamins and minerals to help our body work well. One 30g serving of a Nestlé fortified cereal can help your family get the vitamins and minerals they need every day.
Whole grain provides a range benefits – fibre, carbohydrates, proteins, some lipids and B vitamins, Minerals and antioxidants. You'll find at least 8g of whole grain per 30g serving from any of our breakfast cereals with the Nestlé Green Banner!
We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals over the last 15 years, already cutting salt by 25% on average. Click here to find out more.