Coeliac disease is a lifelong autoimmune disease, caused by the immune system reacting to gluten. Read more about a gluten free breakfast.
Is 'vegetable oil' the same as 'palm oil'?
Not necessarily. Not all vegetable oil is palm oil. A whole range of different types of vegetable oils are used in food products. Some are palm oil, but not all. Many other oils are used, like coconut, sunflower or rapeseed oil.
Does breakfast cereal have Iron?
Yes, many are a source of iron, added via the fortification process. It’s a bonus for your family as research has shown that both kids and grownups who eat fortified cereals are more likely get all the minerals and vitamins they need.
We produce corn flakes & rice pops, with availability differing across markets. They’re suitable for people looking for great-tasting breakfast cereal with no gluten, for example people with Coeliac Disease or gluten intolerance. For more detail click here
Why is the sugar content in cereal high?
Sugars from breakfast cereals make up around 5% of the average daily intake of added sugars for adults. Since 2013 we have reduced sugar in our products by 20%. Read more about our ingredients here.
How are you making breakfast better?
Over the last 19 years, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors. Read more here.
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