We’re proud of our products, but know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love. Read more
How much cereal should I eat each day?
Approximate cereal portion guidance is: 25 to 30 grams for children and 30 to 45 grams for adults. To be sure about your product, check the packaging. Read more here
What are some easy breakfast ideas for my family?
Looking for kid-friendly breakfast ideas that even picky eaters can get onboard with? Click here to find inspiration to make the most important meal of the day, the most exciting one! You'll also find Recipes to find other ways to eat our breakfast cereals
Is 'vegetable oil' the same as 'palm oil'?
Not necessarily. Not all vegetable oil is palm oil. A whole range of different types of vegetable oils are used in food products. Some are palm oil, but not all. Many other oils are used, like coconut, sunflower or rapeseed oil.
How much reformulation work has been forced on you?
We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and removal of artificial colors & flavors. Read more
Why is the sugar content in cereal high?
Sugars from breakfast cereals make up around 5% of the average daily intake of added sugars for adults. Since 2013 we have reduced sugar in our products by 20%. Read more about our ingredients here.
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