You said more whole grain & less sugar. So, we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals portfolio.
What minerals and vitamins does Nestlé enrich its breakfast cereals with?
Most Nestlé breakfast cereals are usually fortified with a minimum of 5 vitamins (B2, B6, niacin or B3, pantothenic acid or B5, folic acid or B9 and, in some recipes, vitamin D), and 2 minerals (calcium and iron).
About 50%, which is about the same as products like butter. However, we only use small amounts of palm oil in most of our breakfast cereals, meaning no significant impact on the amount of saturated fat in our products.
Does breakfast cereal have Iron?
Yes, many are a source of iron, added via the fortification process. It’s a bonus for your family as research has shown that both kids and grownups who eat fortified cereals are more likely get all the minerals and vitamins they need.
We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals over the last 15 years, already cutting salt by 25% on average. Click here to find out more.
How are you making breakfast better?
Over the last 19 years, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors. Read more here.
Is Breakfast Cereal healthy?
Breakfast is part of a healthy and balanced diet:
• 99% of the portfolio has 3g or more fiber per 100g
• Over 76% of our cereals have equal to or less than 2 teaspoons of sugar (7.5g) per 30g serving
• 95% of our cereals have less than 450mg of sodium per 100g"
*data based on global Nestle Breakfast Cereals portfolio