Here’s what we’ve come up with:
We reduced sugar.
Since the end of 2015, there is no more than 9 g (around two teaspoons) of sugar per 30 g serving in all cereals popular with children and teens. And we’ve invented savvy new ways of removing sugar from our cereals. Globally, we’ve removed 100 000 tonnes of sugar since 2008. And by the way – we don’t use any artificial sweeteners.
We shook out salt.
There’s now 7000 tonnes less salt in our cereals around the world than there was in 2008.
We went whole grain crazy!
Did you know we were the first big cereal company to add whole grain to our breakfast cereals? Accumulated since 2003, we added over 25 billion servings of Whole Grain. In fact, there is more whole grain than any other ingredient in our cereals popular with children.
We chalked up the calcium.
From most of Nestlé Breakfast Cereals, you’ll get at least 15% of your recommended daily amount (also known as Nutrient Reference Values, or NRV) of calcium per serving – and that’s even before adding the milk! (By the way, we also add 5 vitamins, iron and calcium to most of our cereals, so your family can get these important nutrients first thing.)
We added a dash of vitamin D.
The little ones need vitamin D to help their bones develop normally. A lot comes from the sun, but in some parts of the world children can struggle to get enough (grey days certainly don’t help!), so we’ve provided a little boost in some of our cereals.
Here’s an example of a breakfast cereal that’s now even better than before - our NESQUIK® recipe has 30% less sugar and 45% more whole grain than in 2003 – and now has an added dash of vitamin D too!
Working to make breakfast better
And it’s because of you. You said more whole grain, less sugar, and use natural ingredients. So we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals Portfolio. Your voice is leading the way to make breakfast better every day.
Humans have been eating whole grains for more than 17,000 years - they were picking the grains, removing the peel and eating the pulp raw or after boiling it in water.
The ancient Egyptians buried mummies wearing necklaces made of barley, and in 1324 King Edward II of Britain set the standard for measurement, making an inch equal in length to three grains of dry, round barley, stacked lengthwise at one end.
Seeing is believing
One way we help you make nutritious choices for your family is by labeling our cereal packs simply and clearly. We want you to understand exactly what your family’s eating when they tuck into a bowl of their favorite Nestlé cereal. So by reading the pack, you can easily see the amount of energy, sugar, salt, fat, fiber and protein you’re getting. To make it even simpler, we give you the amounts per portion with milk, and the amounts per 100 grams. And there’s a table showing all the vitamins and minerals too.
We’re going even further!
To make sure you know exactly what’s what, we give you loads more helpful information – right where you can see it – on the front of the pack! So, when you pick up your HONEY CHEERIOS® or CHOCAPIC®, you’ll see exactly what nutrients are in your cereal, the recommended amount for each day, and how many you’re getting in each serving.
Find out more about adult-and-child-portions.
And don’t forget the Nestlé Cereals Green Banner. Wherever you see it, you can be sure the cereal contains whole grain - giving you at least 8g per serving. And not only is that whole grain nourishing, it’s really tasty too!
- Reference recipes are from 2003 or since the product was launched (if it was launched after 2003)
- Cumulative numbers are based on annual changes weighted by annual volumes for the years 2008 – 2015
- For these calculations one serving of Whole Grain is 16 grams
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Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.
All Nestlé breakfast cereals carrying the green banner are made with whole grain; this is our Whole Grain Guarantee. They are made with at least 8g or more of whole grain per 30g serving. There are ingredient lists on all packs, showing the exact amount. By end of 2015, we’re committed to making whole grain the main ingredient in all Nestlé cereals popular with children.
A complete breakfast should include a balance of nutrients from each of the major food groups.