Ever wondered how we select our ingredients?
To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible.
Gorgeous grains!
Our in-house experts work closely with farmers, producers, traders and suppliers, carefully selecting just the right grains to give you the quality and consistency you expect from a Nestlé breakfast cereal. So when you pour your CHEERIOS®, NESQUIK® into your breakfast bowl, you know exactly what you’re getting: great taste, nutrition, responsibly-sourced ingredients, and no surprises!
Did you
know?
Rice in a costume party
Wild rice is not rice at all - it is the grain of a type of aquatic weed that was cultivated by Native Americans. It has a strong flavor and is expensive, so it is often mixed with other types of rice.
pure gold
Quinoa is a type of whole grain that was held in high esteem by the ancient Incas - they called it 'the gold of the relapse'.
A local touch
The grains in our recipes are grown as close to our factories as possible. If there are quality ingredients on your doorstep, why travel half-way round the world looking for them? We strive to work with local farmers whenever we can and have the ambition to build closer relationships with more growers in the future. Over the next three or four years, we’ll be rolling out our successful farmers partnerships worldwide - where we work with the people at the heart of grain production, we help them use natural farming methods, get the best ground and soil quality and keep growing more and more of the good stuff to keep your appetites satisfied!
Step by step
We go through a rigorous four step process when we’re sourcing and selecting our ingredients. In this way, we can identify the exact source of the different ingredients we need for our breakfast cereal production, like cereal grains, sugar and cocoa, as well as the cardboard we use for our packaging, most of which is recyclable. And we always insist on the highest quality.
See… there’s more to your breakfast cereal than meets the eye!
Related Articles
Footnotes
Let'stalk
- Write us
- FAQ
- In Person
- Call Us
I'd like to contact Nestlé Cereals because
- I have a question
- I have something nice to say
- I am not very satisfied
- I think I have a brilliant idea
- It´s about something else
We've tried to answer as many of your questions as possible. You can search them all here:
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.
All Nestlé breakfast cereals carrying the green banner are made with whole grain; this is our Whole Grain Guarantee. They are made with at least 8g or more of whole grain per 30g serving. There are ingredient lists on all packs, showing the exact amount. By end of 2015, we’re committed to making whole grain the main ingredient in all Nestlé cereals popular with children.
A complete breakfast should include a balance of nutrients from each of the major food groups.