You said more whole grain & less sugar. So, we've listened and worked hard to improve, including making whole grain our main ingredient across the Nestlé Breakfast Cereals portfolio.
Over the last 19 years, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors. Read more here.
Why is salt added to Nestlé breakfast cereals?
We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals over the last 15 years, already cutting salt by 25% on average. Click here to find out more.
Do Nestlé breakfast cereals contain a lot of sugar?
Our cereals do contain sugar - but it isn’t the main ingredient as cereal is made mostly from grain. Since 2013 we have reduced sugar in our products by 20%. Click here to read out more about our efforts to improve the nutritional profile of our cereals.
Does breakfast cereal have Iron?
Yes, many are a source of iron, added via the fortification process. It’s a bonus for your family as research has shown that both kids and grownups who eat fortified cereals are more likely get all the minerals and vitamins they need.
• 99% of the portfolio has 3g or more fiber per 100g
• Over 76% of our cereals have equal to or less than 2 teaspoons of sugar (7.5g) per 30g serving
• 95% of our cereals have less than 450mg of sodium per 100g"
Can Breakfast cereals be healthier?
We’re proud of our products, but know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love. Read more
