2026 Football Promotion T&Cs

1. This promotion is open to United Kingdom (England, Scotland, Wales and Northern Ireland), Channel Islands, Isle of Man and Republic of Ireland residents aged 18+ only. 

2. This promotion excludes employees and the immediate families of Cereal Partners UK (“the Promoter”), its affiliated companies, agents, or anyone else professionally connected to the promotion. 

3. Purchase necessary. Internet access and camera access are required to enter the promotion. Entrants must find and submit the valid promotional product entry code to allow entry into the promotion. Entrants should retain their promotional packaging and each proof of purchase showing date of purchase during the main or late entry promotional period (which they have uploaded) and prior to date of entry as this will be required for verification purposes. Entries on multiple purchases require all promotional packaging and relevant receipts to be kept as they may be requested. 

4. There is a maximum of one (1) entry per person per week (Monday to Sunday) permitted to the promotion throughout the main promotional period. There is a maximum of one (1) entry per person throughout the late entry period. There is a maximum of one (1) win of each prize type per person, throughout the duration of the entire promotional period. Any cash prize for UK winners will be awarded in GBP and for ROI winners in EUR. So, for the avoidance of doubt, an entrant could win one of each of the following: 1 x £/€500, 1 x £/€250,1 x £/€100, 1 x £/€50 and 1 x £/€25 and a Grand Draw prize (£/€10,000 Club donation and £/€500 personal prize).  

5. Entries (bulk or otherwise) made from trade, consumer groups, agents, third parties or syndicates will not be accepted. If it becomes apparent that an entrant is using a computer(s) to circumvent this condition by, for example, the use of programme, application, script, brute force or any other automated means, that person’s entries will be disqualified, and any prize awarded will be void. 

6. Each entry to the promotion must have a new promotional pack and unique receipt as part of the entry requirements. Anyone trying to circumvent the rules stated in these Terms and Conditions by using alternative details will be disqualified from this promotion. 

Promotional Period 

7. The main promotional period will run between 00:01 on 13.04.26 and 23:59 on 07.06.26 with weekly prize draws each week. Valid entries into weekly prize draws get auto entry into the relevant Grand Prize Draw. First Grand Prize Draw closes for entries on 03.05.26, the second Grand Prize Draw is open from 04.05.26 to 24.05.26, and the third Grand Prize Draw is open from 25.05.26 to 07.06.26. The late entry period will run between 00:00 on 08.06.26 to 23:59 on 02.08.26. All entries received outside the stated promotional periods will not be accepted. 

8. Each week in the main promotional period there will be a chance to win one of the following prizes: 

• 1 x £/€500, 

• 2 x £/€250,  

• 3 x £/€100,  

• 19 x £/€50  

• and 100 x £/€25 cash prizes. 

  Any cash prize for UK winners will be awarded in GBP and for ROI winners in EUR. 

9. There are eight (8) weekly prize draws in total, with each promotional week during the main promotional period the following draws will occur:

Weekly prize draw entries will not roll over from one week to the next. 

10. The Grand Prize Draw will take place from valid entries received during the initial 3 weeks for the initial Grand Prize Draw, through the next 3 weeks for the second Grand Prize Draw and the final 2 weeks for the third Grand Prize Draw. Weekly prize draw entries will be automatically forwarded to the relevant associated Grand Prize Draw.  
     

 
Grand Prize Draw entries will only be entered into the relevant Grand Prize Draw (Draw 1, Draw 2 or Draw 3) and will not roll over. 

11. There will be one Late Entry Prize Draw from all valid entries received throughout the Late Entry period from 00:00 on 08.06.26 to 23:59 on 02.08.26. This prize draw from all valid Late Entry period entries will take place on 03.08.26 and the prize fund will be one prize of £/€50 cash prize.  
     

Entry Requirements 

12. To enter a Weekly Prize Draw for a chance to win a prize, during the main promotional period, and the Late Entry Prize Draw entrants must: 

1. Purchase a participating promotional product pack of Nestlé Cereals (see clause 15 for participating promotional packs); 

2. Find the promotional product entry code from the promotional pack purchased. This will be found on the back of pack under "HOW TO ENTER" section, inside the rectangular box - the 8-digit code will be participants product entry code; 

3. Scan the on-pack QR code or visit http://www.nestle-cereals.com/uk/football2026 and follow the directions to the promotional entry instructions; 

4. Enter your full name, email address, county of residence and name of the nominated grassroots club, and upload a copy of the proof of purchase receipt plus the promotional product entry code from the promotional pack. The proof of purchase details uploaded must be unique, clearly indicate the product purchased and be dated within the promotional period and prior to the date of entry. 

5. On completion of the relevant details, entrants for the weekly draws only will then be entered into the corresponding weekly prize draw and/or auto-entered into the relevant Grand Prize Draw. A confirmation message on screen confirming entry into the relevant draw/draws will be provided on entry. If during the late entry stage of the promotion, entrants will only be entered into the Late Entry Prize Draw and will not need to include reference to their nominated club. 

6. Incorrectly entered codes will receive an error message and will not be entered into a prize draw. 
     

13. Proof of purchase details can only be used once. Entrants who do not give the correct information or those who make an entry on someone else’s behalf will be disqualified. The Promoter reserves the right to refuse any uploaded proof of purchase / receipts that: 

1. Are out of focus/blurry; 

2. Do not have the correct product clearly visible; 

3. Show a purchase date outside of the promotional period; 

4. Show store locations in geographical locations outside the stated promotional area; or 

5. Are not unique to the individual. 

14. Entrants should retain each proof of purchase and promotional product packaging as these will be needed for verification purposes. 

15. Participating promotional product packs include (Subject to availability, whilst stocks last): 

• Shreddies® Original Cereal 460g 

• Shreddies® Original Cereal 630g 

• Shreddies® Original Cereal 1.1kg 

• Shreddies® Frosted Cereal 600g 

• Shreddies® Coco Cereal 600g 

• Cheerios® Multigrain Cereal 390g 

• Cheerios® Multigrain Cereal 500g 

• Cheerios® Multigrain Cereal 800g 

• Cheerios® Honey Cereal 370g 

• Cheerios® Honey Cereal 515g 

• Cheerios® Honey Cereal 575g 

• Nesquik® Chocolate Cereal 375g 

• Nesquik® Chocolate Minis Cereal 300g 

• Cookie Crisp® Chocolate Cereal 450g 

• Cookie Crisp® Chocolate Cereal 500g 

• Go Free® Corn Flakes 375g 

16. Incomplete, illegible, invalid, or misdirected entries, entries received outside any promotional period, entries by macros or other automated means (including systems which can be programmed to enter), and entries which do not satisfy the requirements of these Terms and Conditions in full will be disqualified and will not be counted. If it becomes apparent that an entrant is using a computer(s) to circumvent this condition by, for example, the use of ‘script’, ‘brute force’, masking their identity by using multiple IP addresses, using identities other than their own, the use of programme, alias or multiple accounts or any other automated means in order to increase that entrant’s entries into the Promotion in a way that is not consistent with the spirit of the promotion, that entrant’s entries will be disqualified and any prize award will be void. Proof of sending will not be accepted as proof of delivery. The Promoter takes no responsibility for entries delayed, incomplete or lost due to technical reasons or otherwise. 

17. Each promotional product entry code (unique to a cereal product type) must be accompanied for an entry with a corresponding proof of purchase. Any attempts to enter the promotion more than once without relevant genuine individual receipts, the use of codes from non-promotional packs, or the use of any codes not intended for use in this promotion, may result in disqualification and all such entries will be declared void. 

Prize Details  
 

18. Grand Prizes: There are three (3) x £/€10,000 donations available to the winners’ chosen grassroots football club (see definition and details below) to support the improvement of facilities or purchase of equipment that enhances training or performance. These £/€10,000 donations will be paid into the Bank Account of the chosen grassroots football club. In addition to donations there will also be a personal £/€500 cash prize for each Grand Prize Draw winner. These 3 £/€500 cash prizes will be paid to the individual winners as BACS payments. The cash prizes will be awarded in GBP for UK winners and in EUR for ROI winners. 

19. Weekly Prizes: There are 8 x £/€500, 16 x £/€250, 24 x £/€100, 152 x £/€50 and 800 x £/€25 cash prizes available across the weekly draws. Cash prizes available to be won in the weekly draws, will all be payable by BACS. The cash prizes will be awarded in GBP for UK winners and in EUR for ROI winners. 

20. Late Entry Prize: There is also one Late Entry Prize Draw for one (1) x £/€50 cash prize payable by BACS. The cash prizes will be awarded in GBP for UK winners and in EUR for ROI winners. 

21. In total, there are 1004 prizes (including the Late Entry Prize Draw prize) available to be won across the full Promotional Period. 

Grand Prize Draw: 

Draw 1 entry ends 03.05.26 FOR £/€10,000 donations to the winners’ chosen grassroots football club to support the improvement of facilities or purchase of equipment that enhances training or performance. 

Draw 2 entry ends 24.05.26 FOR £/€10,000 donations to the winners’ chosen grassroots football club to support the improvement of facilities or purchase of equipment that enhances training or performance. 

Draw 3 entry ends 07.06.26 FOR £/€10,000 donations to the winners’ chosen grassroots football club to support the improvement of facilities or purchase of equipment that enhances training or performance. 

Details of the prizes  
 

22. The £/€10,000 donations to the winners’ chosen grassroots football club must be used to support the improvement of facilities or purchase of equipment that enhances training or performance. For example, for use in spending on facilities, such as, but not limited to, upgrading changing rooms, renovating or purchase of sports / fitness equipment, enhancing training, performance development or supporting additional teams within the club. 

23. The Promoter reserves the right to verify that the £/€10,000 donations money has been spent in accordance with these Terms and Conditions, and the winning clubs will be required to agree to an “improvement plan for the donation”.  

24. For the avoidance of doubt a grassroots football club is defined as a formal, organised entity that governs the sport of association football, serving as the overarching structure for a team or multiple teams, players, and supporters, and often representing a community or larger organisation. These entities are distinct from a football "team", which is the specific playing unit. A football club typically manages finances, facilities, and staff, provides structure for play and competition, and is affiliated with governing football associations. 
     
    Key elements of the grassroots football club are: 

1. A football club that operates at a non-professional, amateur or community level, rather than at elite or commercial standards or with full-time professionals.  

2. Being a formal legal entity, often with a constitution and a committee or board of directors, rather than just a group of individuals playing a game informally. 

3. Rooted in communities, providing a platform for participation and promoting well-being, and have a membership that can include players, supporters, and volunteers. 

4. Responsible for acquiring and managing grounds and facilities, as well as hiring and managing coaches, managers, and other non-playing staff. 

5. Formally affiliated with local football associations, which regulate their activities and provide access to competitive league structures. 

6. Responsible for managing finances, seeking funding, and ensuring profitability are crucial aspects of a club's operation. 

25. The grassroot winning clubs must meet the criteria and standards to be acceptable as a winner.  

26. If any winning clubs cannot be contacted through the winner, or are not in agreement to use the money for an “improvement plan”, are unable to give correct Club Bank account details, do not meet the definition of a “grassroots football club” or fail to take any other required action to claim the prize within 14 days, then the Promoter reserves the right to offer these prizes to the next eligible entrant, drawn next in line in the relevant draw. 

27. Donation Prizes are strictly non-transferable and cannot be sold or auctioned. Any person found in breach of this term will be disqualified from participating. No alternative prize will be available in whole or in part.  

28. Winners of the Donation Prizes will be contacted to discuss their chosen grassroots football club details. During the confirmation and verification process to ensure acceptability and compliance with the Conditions required, information on the status of the grassroots football club, the potential donation objective, plus the gathering and receiving of the bank details of the grassroots football club will be sought. Information of the winner’s personal bank account, once the club has been verified will also be required for their £/€500 cash prize. 

Weekly Draw Prizes: 

29. Each week: 

• 1 x £/€500, 

• 2 x £/€250,  

• 3 x £/€100,  

• 19 x £/€50,  

• and 100x £/€25 cash prizes to be won.  
   
  8 x £/€500, 16 x £/€250, 24 x £/€100, 152 x£/€50 and 800 x £/€25 cash prizes in total. 
   Late Entry Draw: 

• 1 x £/€50 cash prize. 

30. No cash alternative will be provided for the Grand Prizes. In the event of circumstances outside of its control, the Promoter reserves the right to substitute a similar Grand Prize, or part of a Grand Prize, of equal or greater value. All prizes are non-transferable.  

Winner selection and notification 

Grand Prize Draw  

All valid entries into the weekly draws will be carried forward to the corresponding Grand Prize Draw (see clause 10 for Grand Prize Draw entry periods).   

32. The first Grand Prize Draw takes place on 04.05.26, the second prize draw takes place on 25.05.26 and the third prize draw will take place on 08.06.26. 

33. For each of the Grand Prize Draws an independently verified and audited computerised random prize draw process will be carried out from all valid entries received for the relevant Grand Prize Draw. 

34. Winners will be contacted on the email address that they used to enter the promotion as soon as possible but within two (2) working days of each draw taking place. Winners will be asked to follow the instructions provided to verify and ensure contact is initiated to allow for action and organisation for the prize to be claimed. Winners will have 14 days from initial notification to provide proof of the purchase and ID including date of birth (driving licence, passport or equivalent form of identification clearly showing the winner’s date of birth) and provide personal details, including home address to verify that the win is genuine and valid to start the Grand Prize fulfilment process. Each Grand Prize Draw winner’s county of residence will be requested for the purpose of the winners list if no objection is received. 

43. The Promoter will make reasonable efforts to contact the winners and then after successful contact, gather relevant personal information to allow the fulfilment of the claim and to arrange the bank transfer. Winners should retain their notification email message until their win has been verified and confirmed. Entrants are encouraged to monitor their email account including Junk and Spam folders during this time in case they are a winner. 

44. Once verified, all winners will receive information to the email used to enter, confirming all the details to allow the BACS transfer to occur. All prizes will be delivered by BACS within 28 days of valid claim and the completion of the verification process. 

45. The process of selecting any winners will follow the guidelines in these Terms and Conditions. 

46. Entrants are encouraged to monitor their system connections including email account regularly during this time in case they are a winner including their Junk and Spam folders. 

Late Entry Prize Draw 

47. A Late Entry Prize Draw will take place from all valid entries received between 00:00 on 08.06.26 to 23:59 on 02.08.26, via an independently verified and audited computerised random prize draw process on 03.08.26. The Promoter reserves the right to add any unclaimed cash prizes from the main promotional period to the Late Entry Prize Draw.  

48. The winners will be notified via email to the email address provided on entry within 2 working days of the Late Entry Prize Draw to advise that they are a winner. Claim, verification and fulfilment process will follow the weekly draw methodology. Winners should retain their notification email message until their win has been verified. If a winner is ineligible, rejects their prize, or does not claim within 14 days from initial notification and after a reminder email, the prize will be allocated to the next reserve winner, drawn from the Late Entry Prize Draw. The Promoter reserves the right to select a reserve drawn at random in the original draw using the same methodology. This process will repeat twice after which any remaining prizes will be withdrawn from the promotion. Entrants are encouraged to monitor their email account during this time in case they are a winner.  

General 

49. The Promoter will be the final arbiter for all decisions, which are final and binding.  

50. Proof of entry is not proof of purchase. Responsibility cannot be accepted for entries that are lost, damaged or delayed, nor any associated costs to entrants with the exception of the purchase required to enter the promotion. 

51. All entrants will be required to provide a genuine email address that is personal, valid and accessible throughout the promotion. In the event that the specified information is not provided or is incorrect or an alias, the entry may be considered incomplete and therefore the Promoter reserves the right to invalidate the entry. The Promoter cannot be held responsible for winners failing to supply accurate information which affects prize acceptance or delivery of their prize.  

52. In the event of an email address becoming inaccessible during the promotion, the Promoter is not able to retrieve and amend any existing entries to a new email address. 

53. The Promotion is operating in the Republic of Ireland in accordance with local legislation via the Kildare District Court to raise funds for Barretstown, Barretstown Castle, Ballymore Eustace, Co. Kildare. The purpose of this promotion is to raise funds to provide free, specialised camps and programs for children and families impacted by cancer and other serious illnesses. 

54. Limitations of liability: Neither the Promoter, its agents or anyone professionally connected to the promotion, assume any responsibility or liability for: 

1. Any incorrect or inaccurate entry of information, or for any faulty, erroneous or failed electronic data transmissions; 

2. Any communications line failure, regardless of cause, with regards to any equipment, systems, networks, lines, satellites, servers, computers or providers utilised in any aspect of this promotion;  

3. Inaccessibility or unavailability of the internet or the microsite or any combination thereof.

55. Conduct of entry: The Promoter reserves the right at its sole discretion to disqualify any entrant found to be tampering with the entry process or the operation of the promotion; or to be acting in any manner deemed by the Promoter to be in violation of the Terms and Conditions; or to be acting in any manner deemed by the Promoter to be disruptive.

56. If, for any reason, any aspect of this promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this promotion, the Promoter may in its sole discretion cancel, modify or suspend the promotion or invalidate any affected entries. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions (including but not limited to global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God), the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to entrants in order to avoid undue disappointment. 

57. The Promoter reserves the right to verify all entries including but not limited to asking for the relevant packaging and proof of address, purchase and identity details including date of birth (passport, driving licence or equivalent form of identification clearly stating date of birth) which they must provide within seven (7) calendar days and to refuse to award a prize or withdraw prize entitlement, and/or refuse further participation in the promotion and disqualify the entrant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions or any instructions forming part of this promotion’s entry requirements or otherwise, where a entrant has gained unfair advantage in participating in the promotion or won using fraudulent means. 

58. Subject to Cereal Partners UK Privacy Policy, the surnames and counties of the 3 donation winners plus in time, their chosen grassroots football club only will be available by sending an email request to consumer.services@uk.nestle.com with ‘WINNERS’ LIST: 2026 NESTLÉ CEREALS Grassroots Football Promotion’, for a period of three (3) months following the end of the main promotion period. When contacting this email address, your request will be actioned in line with Nestlé’s Privacy Policy. If any winner objects to their information being published, then they can contact the Promoter by emailing UKI.dataprotection@uk.nestle.com with the subject line ‘WINNERS’ LIST: 2026 NESTLÉ Grassroots Football Promotion’. We may nevertheless disclose the information to the Advertising Standards Authority if required to do so. We reserve the right to refuse any or all such requests. 

59. The Promoter and its associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this promotion or accepting or using a prize, except for any liability which cannot be excluded by law (including personal injury, death and fraud) in which case that liability is limited to the minimum allowable by law. 

60. By taking part in the promotion the prize winners agree that the Promoter may contact them to ask whether they want to participate in marketing activities relating to this promotion only.  Such publicity may include, without limitation, the entrants’ name and/or if consent given, image or statements made by entrants concerning the promotion and/or prize obtained as part of the promotion. The winner(s) are not obliged to agree to any such requests. 

61. If any of these clauses should be determined to be illegal, invalid, or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect. 

62. The Promotion and these Terms and Conditions will be governed by the laws of the participating country but any disputes as to the meaning of these Terms and Conditions will be subject to the exclusive jurisdiction of the entrant’s local courts. 

63. We do not permit the use of temporary, anonymised, relay, forwarding or otherwise masked email addresses, including but not limited to those ending in @privaterelay.appleid.com. These services may interfere with the secure delivery of administrative communications, winner prize confirmations, and important notifications.