Looking for whole grain? Look for the green banner
At Nestlé Breakfast Cereals we understand that whole grain is recommended as an important part of a varied, balanced diet.
So wherever you see the green banner with the whole grain tick on our packs, you can be sure the cereal contains at least 8 grams of whole grain in each serving. Guaranteed.
WE ARE TAKING ACTION TO REDUCE PLASTIC AND PACKAGING IN 2021.
We are taking the steps towards a more sustainable future by reducing the amount of packaging used across our core cereal brands CHEERIOS®, SHREDDIES®, SHREDDED WHEAT® Bitesize and Honey Nut SHREDDED WHEAT®.
- IN PERSON
For the last 15 years we’ve been working to reduce the sodium (which is the major component of salt) in our breakfast cereals across the world, because we want to keep on making them more nutritious. Achieving consistency on all products, in all countries, takes time - so some may have more sodium than others. Our aim is for all our cereals – globally – to have the same reduced levels of sodium, with a target of less than 135mg per serving in all our children’s products.
Two things to remember: • Look for food labels where the word 'whole' appears in front of the name of the grain, like “whole wheat” or “wholemeal bread”. • For foods with more than one ingredient, make sure whole grain is listed towards the top of the ingredients list. The further up the list it is, the more whole grain has been used in the recipe. And look out for the percentage of whole grain. You should find this in the ingredients list too.
It’s too early to say. The science in this area is still emerging. There is evidence that low GI foods take longer to digest and help you feel satisfied for longer, but none that you’ll eat fewer calories at the next meal.
Because it’s industry practice to label seasonal oils (oils that aren’t consistently available across the year). In Europe it’s now mandatory to detail the types of vegetable oils used in a food product. So it’s no longer permitted to use the term “vegetable oil” on a label.