DISCOVER OUR CEREALS

KitKat Cereal Clean Pack Shot Transparant BG.png

KitKat® Cereal

Box of Shreddies Original cereal

Shreddies®

Nestlé cereals / SHREDDED WHEAT®

Shredded Wheat®

Curiously Cinnamon Clean Pack 2023

Curiously Cinnamon®

BOX_BOWLS

Box Bowls® Cereal Selection Pack

Golden_Nuggets

GOLDEN NUGGETS®

Pack shot image of Go Free Rice Pops

Go Free® Cereal

Lion packshot

Lion® Cereal

Nesquik chocolate cereal 2023 pack shot

Nesquik® Breakfast Cereal

Box of Cheerios Multigrain cereal

Cheerios®

Farmer in front of a tractor holding a box of Shredded Wheat

Go beyond the bowl with Shredded Wheat®

Peek behind the scenes to find out how our famous breakfast classic is made, and what it means for our team who make them.

From the British farmers growing our wheat, to the local communities enjoying breakfasts together, it’s the care and attention from our people that makes our beloved Shredded Wheat a true classic. 

Shreddies cereal with hot milk

Vote in our Breakfast Debate

As the temperatures drop and winter sets in, it's the perfect time to enjoy a cosy and comforting breakfast to start the day. But the question is…do you enjoy your cereal with hot or cold milk during winter?

New look same great taste cheerios 2024

Discover our Multigrain CHEERIOS®

The deliciously crunchy Os with whole grains!

 

Offer the whole family a breakfast that delivers not just a great taste, but a cereal that is high in fibre from whole grains and contains 7 vitamins, iron and calcium.

 

So, if you love the CHEERIOS® family of awesome cereals, give CHEERIOS® Multigrain a go for your next breakfast!

OUR CEREAL RECIPES

WHOLE GRAINS
>95%

WHOLE GRAIN

More than 95% of our ready-to-eat breakfast cereals for children and teenagers have whole grain as the main ingredient.

ARTIFICIAL COLOURS & FLAVOURS
No artificial colours

and flavours

We’ve been gradually reformulating our recipes to increase whole grain and fibre, reduce sugar and salt and remove artificial colours and flavours.

OUR PROMISES

WE MAKE A HUGE RANGE OF CEREALS FROM SOME OF THE NATION'S FAVOURITE CEREAL BRANDS – GIVING EVERYBODY AN OPTION FOR A TASTY, CONVENIENT, AND NUTRITIOUS BREAKFAST.

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Any questions?