WE MAKE BREAKFAST BETTER

The germ is the embryo the new plant grows from. It’s used in whole grain flour, not white flour.

Research shows that adults and children who regularly eat fortified breakfast cereals are more likely to reach their daily requirements of vitamins and minerals, including the B Vitamins and Iron. Eating whole grain breakfast cereal with milk is a nutritious way to start the day and can be part of a healthy, balanced diet.

Our cereals do contain sugar - but it isn’t the main ingredient. One serving of COUNTRY CORN FLAKES cereals (30g) contains less than 8.1g of added sugars, which is less than 2 teaspoons of sugar.
 

Yes, we apply the same standards all over the world to make sure all our products are of the same quality. We also make sure we meet the individual needs of different regions. For example, we add zinc to our cereals in Latin America because there is a specific need for zinc in that region.

Yes, we ‘fortify’ our cereals by adding vitamins and minerals to most of them, although the amount varies across regions and depends whether fortification is allowed. Whenever a vitamin or mineral is added to one of our cereals, we make sure it provides at least 15% of your recommended daily allowance (RDA) for that nutrient.

The prize includes a family trip to Bali (2 adults & 2 kids under 12)