NAT™ Bears were developed with parents and kids in mind!
I had enough of my kids eating rubbish and It's tough for us parents to find a breakfast cereal that we are happy to feed to our cubs, and which they'll also enjoy. I found I was far from alone in this and decided to take things into my own hands (I mean paws!) with a little help of other parents and kids, I sourced a little something fun to put in a breakfast bowl and created NAT™ Bears kids cereal!
NAT™ Bears is currently available in Sainsbury's and we hope to be available in other supermarkets soon!
These breakfast cereals were originally designed for kids, but sometimes parents can't resist them!
NAT™ is a new breakfast cereal brand created by Cereal Partners Worldwide (a joint venture between Nestlé & General Mills), a business that produces and distributes breakfast cereal brands such as Shreddies®, Cheerios®, and Shredded Wheat®.
Helen Raccoon is a character that typifies the many parents we met and interviewed during NAT’s creation. Helen, just like the parents who were interviewed, wants to feed her cubs the tastiest foods made with carefully sourced ingredients without any fuss at breakfast time.
There are many ways to eat NAT Bears! You can SOAK and SPOON or DUNK and CRUNCH!