Our fortified cereals – it’s all about defences!

Our fortified cereals – it’s all about defences!

The word ‘fortification’ means ‘a defensive wall or other reinforcement built to strengthen a place against attack’ – so what has that got to do with cereals? Well, when cereals are ‘fortified’, it means they contain added vitamins and minerals.

 

Why fortify cereals?

Foods have been fortified since the 1920s, when extra nutrients were added to help make up for vitamins and minerals lacking in people’s diets. These days, if we have a balanced and varied diet, it’s easier to reach recommended nutrient intakes, and your morning bowl of cereal can help your family get what they need.

In fact, research shows that children and adults who eat fortified breakfast cereals are more likely to get the vitamins and minerals they need in a day.

 

 

ESSENTIAL VITAMINS AND MARVELLOUS MINERALS:

Vitamins
HELP RELEASE ENERGY

Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Pyridoxine (B6), Calcium (Ca), Iron (Fe)

Vitamins
CONTRIBUTE TO A HEALTHY SKIN

Riboflavin (B2), Niacin (B3)

Vitamins
HELP THE NERVOUS SYSTEM WORK PROPERLY

Riboflavin (B2), Niacin (B3), Pyridoxine (B6), Calcium (Ca)

Vitamins
CONTRIBUTE TO HEALTHY BLOOD

Pyridoxine (B6), Folic Acid (B9), Iron (Fe), Riboflavin (B2)

Vitamins
ESSENTIAL TO NORMAL CELL DIVISION

Folic Acid (B9), Calcium (Ca), Iron (Fe)

Vitamins
KEEP THE IMMUNE SYSTEM WORKING PROPERLY

Pyridoxine (B6), Folic Acid (B9), Iron (Fe)

Vitamins
CONTRIBUTE TO HEALTHY BONES AND TEETH

Calcium (Ca)

Vitamins
HELP REDUCE TIREDNESS

Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Pyridoxine (B6), Iron (Fe), Folic acid (B9)

Vitamins
CONTRIBUTES TO COGNITIVE DEVELOPMENT

Iron (Fe)

Footnotes