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OUR PROMISES - BETTER FOOD
Nestlé Cereals / BETTER FOOD PROMISE
WE PROMISE TO CONTINUALLY IMPROVE THE NUTRITIONAL VALUE OF OUR FOOD
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Our pursuit of a better breakfast will never end.

We promise to challenge ourselves to continually improve our current products and expand our portfolio to offer a range of breakfast cereals that meet our consumers’ needs

Over the last 18 years, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors.

Our constant innovation

We are able to offer our consumers breakfast cereals which:

• Are comparatively lower in salt and sugar, have a higher level of whole grain, and added essential nutrients

• Take advantage of nutrition trends and science to deliver better products to our consumers

• Embrace new ways of delivering great taste

Since 2003 we are very proud that in all our cereals carrying the green banner, we have*:

50%

more whole grain introduced, for a minimum of 8g whole grain in each serving

20%**

Sugar reduction

25%**

Salt reduction ** based on Nestlé-branded breakfast cereals and bars total 2018 volume. Sugar levels are based on labeled values.

0%

Artificial colors and flavors (since 2003)

Footnote

AS OF TODAY

> 95%

of our ready-to-eat breakfast cereals for children and teenagers have whole grain as the main ingredient.

99%

of the portfolio has 3g or more fiber per 100g 

> 76%

of our cereals have equal to or less than two teaspoons of sugar (7.5g) per 30g serving  

95%

of our cereals have less than 450mg of sodium per 100g

"But we know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love."