Our promises

Our Purpose is Clear. We exist to make breakfast better.

Ever since we were created over 30 years ago, that’s been our promise to our consumers, our retailers, our suppliers, our employees, and the communities where we work and live. 

We make over 100 different cereals – giving everybody an option for a tasty, convenient, and nutritious breakfast.

 

Our work is guided by our four core Promises:

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OUR PROMISES - BETTER FOOD

WE PROMISE TO CONTINUALLY IMPROVE THE NUTRITIONAL VALUE OF OUR FOOD

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OUR PROMISES - BETTER LIVES

We promise to support communities through the power of breakfast

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OUR PROMISES - BETTER PLANET

We promise to make breakfast while creating a positive impact on the world around us

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OUR PROMISES - BETTER CPW

We promise to make CPW the employer of choice by cultivating an inclusive environment where individuals thrive

We want to make breakfast better while creating a positive impact on the world around us.

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