Cereal Partners Worldwide (CPW) UK, makers of Nestlé Breakfast Cereals, have joined food manufacturers across the UK and the Food & Drink Federation to pledge to take action on fibre.
We’re taking action on fibre
Fibre is an important part of our diet and we don’t eat enough. In fact, only 9% of adults consume the recommended amount of fibre, according to the Food and Drink Federation.
To tackle this challenge, we pledge to:
- Play our part in helping to bridge the gap between the UK’s dietary recommendation for fibre and actual fibre intakes.
- Plan to help bridge the fibre gap through a combination of actions.
- New and tasty breakfast cereals that are a source of fibre.
- Execute a variety of marketing initiatives focused on promoting whole grains. This will include supporting national and international initiatives such as International Whole Grain Day.
Why taking action on fibre is important
Action on Fibre aims to help bridge the gap between fibre intakes and the dietary recommendation by making higher fibre diets more appealing, normal and easy for the population.
But it’s not just fibre that we’re carefully including in our cereals. Next, find out why it’s important to eat whole grain in our day-to-day diet and how you can be sure that our cereals with the green banner contain at least 8 grams of whole grain in each serving.