Join the Better Breakfast Club

Shredded Wheat Bitesize bowl with a cup of tea and a jug of milk

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Sign up to join over 170,000 cereal lovers in our Better Breakfast Club and be the first to hear about brand new cereals before anyone else. 

Whether you love your fun promotions and prize draws or you’re just looking for easy ways to start your day off right, we’ll let you in on all our best and latest tips!

Plus, we have plenty of exciting free recipes and new ways to enjoy your favourite cereals beyond the bowl. Get all this and more delivered straight to your inbox. 

Better breakfasts and better mornings start here

Our work is guided by four core principles so that we can make breakfast better while creating a positive impact on the world around us. 

Your voice has helped shape the way we make breakfast better, from making whole grain our main ingredient across much of the Nestlé Breakfast Cereals Portfolio to improving the flavour of our delicious cereals.

We’ve been working hard to give you the choice of a huge range of cereals for more balanced and tasty breakfast options.