To the naked eye, it's just a whole grain hoop, a crunchy flake or a chocolate flavoured ball. If only you knew how much attention and care has gone into your breakfast cereal! We know ingredients matter to you, so we make it our business to source and select in the best way possible. Read on to discover what key ingredients are in your favourite breakfast cereals.
Get to know our Cereal Ingredients and Their Nutritional Benefits
8g (per serving)
whole grainS
More than 90% of our breakfast cereal recipes have whole grain as the #1 ingredient and each one carrying the green banner has a minimum 8g of whole grain per 30g serving!
We were the first major global cereal company to commit to having whole grain as the No. 1 ingredient. Since 2014 we are very proud to have introduced 50% more whole grain to our products.
15%
VITAMINS & MINERALS
We enrich our cereals by adding vitamins and minerals to most of them, although the amount varies according to geographical areas and local regulations. Whenever vitamins or minerals are added to one of our products, we ensure that these additions correspond to at least 15% of the recommended daily allowance per serving.
Over 10% since 2014*
SUGAR
Sugar preserves, gives a texture, a nice golden colour and, of course, a sweeter flavour. Most of our cereals are primarily made from whole grains. So, sugar is merely its partner (or maybe we should say sweetheart?). Since 2014*, we have decreased sugar levels by over 10% . If you're in need of tasty, low sugar breakfast cereals, click below to read out more about our efforts to improve the nutritional profile of our cereals.
25% salt since 2014*
SALT
We add a pinch of salt to our cereals to improve their taste and texture. Each of our nutritious breakfast cereals has a very specific recipe that has been developed through numerous consumer tests. Thus, we can offer you a product that you will love, both with a delicious taste and a long shelf life.
We have been working to reduce salt levels gradually in our cereals over the last years, already cutting salt by 25% on average.*
*While the reformulations started in 2003, the reporting is taken on the last decade for compliance and utmost accuracy.Calculations are based on the differences between Nestlé-branded breakfast cereals and bars total 2014 and 2024 volumes.
Read Our FAQ's
We promise to continually improve the nutritional value of our food
Breakfast is part of a healthy and balanced diet. Whether it’s a quick bite as you run out the door, or a quiet moment before your day starts, breakfast is important.
