Breakfast is part of a healthy and balanced diet. Whether it’s a quick bite as you run out the door, or a quiet moment before your day starts, breakfast is important.
Our pursuit of a better breakfast will never end.
We promise to challenge ourselves to continually improve our current products and expand our portfolio to offer a range of breakfast cereals that meet our consumers’ needs
Over the last 2 decades, our teams have been continuously working on improving our recipes: increasing the amount of whole grain, lowering the sugar and salt, and removing artificial colors and flavors.
Our constant innovation
We are able to offer our consumers breakfast cereals which:
• Are comparatively lower in salt and sugar, have a higher level of whole grain, fibre and added essential nutrients
• Take advantage of nutrition trends and science to deliver better products to our consumers
• Embrace new ways of delivering great taste
BETTER FOOD PROMISE
We were the first major global cereal company to commit to having whole grain as the main ingredient in our cereals.
Since 2014 we are very proud that in all our cereals carrying the green banner, we have*:
90%
of all our products with whole grain as the number one ingredient
100%
of all our products carrying the green banner provide a minimum of 8g whole grain in every serving (30g)
10%
sugar reduction*
25%
salt reduction*
AS OF TODAY
99%
of our ready-to-eat breakfast cereals for children and teenagers have whole grain as the number one ingredient.
98%
of our ready-to-eat portfolio is classified as a source of fiber
78%
of our portfolio is classed as high in fiber
87%
of our products are fortified with calcium, iron, or B vitamins.
"But we know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating nutritious cereals which still offer the great taste our consumers love."
Working to Make Breakfast Better!
Your voice is leading the way to make breakfast better every day and helping us to provide a more nutritious breakfast option.
