Whole Grain Logo Whole Grain Logo

    Nestlé Breakfast Cereals COOKIES NOTICE

    HOW Nestlé Breakfast Cereals USES COOKIES  AND OTHER TRACKING TECHNOLOGY

    Thank you for visiting www.nestle-cereals.com/global/en (“Website”). 

    Throughout this Website, the terms “we”, “us”, “our”, “Nestlé” refer to CPW S.A. and any of its affiliated companies, including Nestlé S.A. and General Mills Inc. “You” refers to any person accessing and/or using this website.

    This cookie notice applies to the Website, any website or branded pages on third party platforms (e.g. YouTube and Facebook) and applications accessed or used through such websites or platforms which are operated by or on behalf of Nestlé (“Nestle Site”). 

    By using a Nestlé Site, you are consenting to our use of cookies and other tracking technology in accordance with this notice. If you do not agree to our use of cookies and other tracking technology in this way, you should set our browser settings accordingly or not use the Nestlé Site. If you disable cookies that we use, this may impact your user experience while on the Nestlé Site.

    When using a mobile device to connect to the internet, you should also refer to the privacy notice of the specific App you are using to understand its specific data collection practices. 

    1.    What are Cookies?

    Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the website. See below for details on what information is collected by cookies and how we use that information.For more information about the kinds of data that we generally collect, please read our privacy notice.

    2.    How and why do we use Cookies? 

    We use cookies to improve the use and functionality of Nestlé Sites and to gain a better understanding of how visitors use Nestlé Sites and the tools and services offered on it. Cookies help us tailor Nestlé Sites to your personal needs, to improve its user-friendliness, gain customer satisfaction feedback and to communicate to you elsewhere on the internet. 

    3.    What types of cookies may be used on Nestlé Sites?

    We may use the following types of cookies on Nestlé Sites: 

    Session cookies 

    Session cookies are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the site that created that cookie, the website will treat you as a new visitor.

    Persistent cookies 

    Persistent cookies stay on your browser until you delete them manually or until your browser deletes them based on the duration period set within the cookie. These cookies will recognize you as a return visitor.

    Necessary cookies

    Necessary cookies are strictly necessary for the operation of a Nestlé Site. They enable you to navigate around the site and use our features. 

    Cookies that send information to us

    These are the cookies that we set on a Nestlé Sites and they can only be read by that site. This is known as a “First Party” cookie.

    We also place cookies on Nestlé Breakfast Cereals ads which are placed on other websites owned by third parties (e.g. Facebook). We obtain information via those cookies when you click on or interact with the advertisement. In this situation Nestlé Breakfast Cereals is placing a “Third Party” cookie. Nestlé Breakfast Cereals may use the information obtained by these cookies to serve you with advertising that is relevant and of interest to you based on your past online behaviour.

    Cookies that send information to other companies

    These are cookies that are set on a Nestlé Site by our partner companies (e.g. Facebook or advertisers). They may use the data collected from these cookies to anonymously target advertising to you on other websites, based on your visit to this Website. For example, if you use a social widget (e.g. the Facebook icon) on the Website, it will record your “share” or “like”. Facebook (as the company setting the cookie) will collect the data. 

     

    4.    Examples of cookies used on this Website

    Cookie 

    used/type

    and category

    Purpose

    Does this

    cookie collect

    my personal

    data?

    Details

    Performance

    Cookies

    Type:

    Analytics

    Persistent

    Session

    Third party

    Help us understand how

    visitors interact with our

    Website by providing

    information about the areas

    visited, time spent and any

    issues encountered, such as

    error messages. This helps

    us improve the performance

    of our websites.

    No, they do not identify

    you as an individual.

    All data is collected and

    aggregated anonymously.

    Google Analytics

    DoubleClick

    Social Sharing

    Cookies

    (sometimes called

    “Third Party” cookies,

    or “Social Widgets”)

     

    Type:

    Social Media/

    Sharing

    Category:

    Third Party

    Social sharing offered

    on the Website is run

    by third parties. These

    third parties may drop

    cookies on your computer

    when you use social sharing

    features on the Website, 

    or if you are already logged

    into them. These cookies help

    improve your experience on the

    Website. They allow you to share

    comments/ratings/pages/

    bookmarks and help to provide 

    access to social networks and

    social online tools

    more easily.

    These cookies may

    collect personal

    information that

    you have voluntarily

    disclosed, such as

    your username.

    Facebook

    Twitter

    Targeting/

    Advertising

    Type:

    Cross

    Site

    Tracking

     

    Category:

    Persistent

    Session

    Third party

     

    These cookies are used to

    deliver content via targeted

    advertising that is relevant 

    to you and your interests or

    to limit the number of times

    you see a particular 

    advertisement.

     

    These cookies also help  us

    measure the effectiveness of

    advertising campaigns 

    on Nestlé and Non-Nestlé 

    websites. We may share this 

    information with 

    other parties, including

    our agencies.

    Most Targeting/

    Advertising cookies

    track consumers via

    heir IP address.

    In some countries IP

    addresses are

    classified as personal

    data.

    DoubleClick

    Miscellaneous

    Type:

    Flash Cookies

    Category:

    Persistent

    Third Party

    Flash cookies may store

    your preferences such as

    volumecontrol or high game 

    score, or display content

    based upon what you view

    on the Website in order to

    personalize your visit. Our

    third party partners

    provide certain features 

    on the Website such as

    promotions, and games and

    use Flash Cookies to collect

    and store your information.

    These cookies may

    collect nonymous

    and personal

    information

    To learn how to

    manage privacy

    and storage

    settings for

    Flash Cookies

    please click here.

     

    5.    Other similar technologies

    Nestlé Sites also make use of other tracking technologies including IP addresses, log files and web beacons, which also help us tailor Nestlé Sites to your personal needs. 

    IP addresses    

    An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet. We may record IP Addresses for the following purposes:(i) troubleshoot technical concerns, (ii) maintain website safety and security (iii) better understand how our websites are utilized, and (iv) to better tailor content to your needs depending on the country you are in. 

    Log Files 

    We (or a third party on our behalf) may collect information in the form of logs files that record website activity and gather statistics about a user’s browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our website, and which pages they've viewed on our website and for how long), and, (iii) other similar navigational or click-stream data. 

    Web Beacons 

    We may use web beacons (or clear GIFs) on the Nestlé Sites. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page for the purpose of transferring data back to us. The information collected via web beacons may include information about how a user responds to an email campaign (e.g. the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.

     

    6.    Manage your cookies/preferences

    You should ensure that your computer setting reflects whether you are happy to accept cookies or not. You can set your browser to warn you before accepting cookies, or you can simply set it to refuse them. You do not need to have cookies on to use or navigate through many parts of Nestlé Sites although you may not have access to all the features on Nestlé Sites if you do so. See the 'help' button on your browser (e.g. Internet Explorer, Firefox) for how you can do this. Remember that if you use different computers in different locations, you will need to ensure that each browser is adjusted to suit your cookie preferences. 

    As a web beacon forms part of a webpage, it is not possible to ‘opt-out’ but you can render them ineffective by opting out of the cookies they set.Additionally, where available, you can exercise your choice in allowing for cookies to be placed on your computer or to opt-out of cookies by visiting the following sites and selecting which company’s cookies you would like to opt out of:  http://www.aboutads.info/choices/#completed or http://www.youronlinechoices.eu/.

     7.    Legal Notice Update

    We reserve the right to make any changes and corrections to this notice. Please refer to this page from time to time to review these and new additional information.

    This notice was last updated November 2016.

    © 2016 CPW S.A. All rights reserved.