Give your day an enjoyable start with FITNESS® cereal.
Enjoy it every morning.
FITNESS® cereal finds the great balance between healthy and tasty, so that you can enjoy it every morning. With carefully selected whole grain wheat, we offer delicious, crunchy flakes, granola, and bars that come in a wide variety of tastes. Choose FITNESS® for a great start to your day!
Find Your FITNESS®!
There’s more to sports than performance. At FITNESS®, we believe that pleasure is the best fuel for sport. That’s why we want you to enjoy sports like breakfast. A happy start to the day, like having a nutritious and delicious bowl of FITNESS® cereal, will lead to an equally enjoyable time at play.
Cappuccino Flavor FITNESS® Cereal Bar
Introducing Our new FITNESS® Breakfast Cereal Bar in Cappuccino Flavor! Our latest addition to the FITNESS® range offers a delicious on the go option but also complement your balanced lifestyle. The invigorating cappuccino flavor is perfect for those who desire a coffee-infused morning experience without compromising their daily goals.
OUR
Nutri-Score!
Did you know that we are Nutri Score A?
Our delicious cereals are made with whole grain as number 1 ingredient, and enriched with B vitamins and Iron. That has helped us achieve Nutri-Score A on our FITNESS® Original and FITNESS® Honey and Almonds products, while keeping the delicious taste you love!!
We are committed to bringing clear information to our consumers, so you can be sure you'll find our Nutri- Score in the markets where it is used.
