Wake up with the full LION® cereals experience: an irresistible chocolate and caramel taste wrapped around crunchy cereal pieces that keep their bite when the milk goes in. Every bowl is about that indulgent moment – the swirl of chocolate and caramel, the texture, the sound of the crunch – turning a simple breakfast into something you genuinely enjoy. Whether you’re grabbing a quick bowl before class or taking a moment before a busy day, LION® brings wildness, taste and attitude to your breakfast table.
Give the morning the ROAR it deserves - Taste the Wildness
TASTE THE WILDNESS WITH LION CEREALS
Powerrr Your Morning ROAAAR with Lion® Cereal!
The iconic chocolate and caramel taste you love now with a source of plant-based protein. Your favourite cereal reimagined in a waffle shape with protein, delivering a deliciously crispy bite that helps powerrr your morning ROAAAR with wild pleasure
Taste our LION® Cereals
The unique delicious mix of chocolate & caramel make LION® Cereals the king of cereals!
Each spoonful brings together a unique flavour combo to satisfy your cravings and rooar your mornings with wild pleasure.
LION Caramel and Chocolate cereal contains 41.3% whole wheat, LION Wild cereal contain 25.5% whole wheat and LION Triple Crunchy cereal contain 36.6% whole wheat! Find more information on whole grain and the ingredients of our cereals in the "Ingredients" section.
Read our FAQ's
What is LION® cereal?
LION® cereals is an irresistible chocolate and caramel taste wrapped around crunchy cereal pieces that keep their bite when the milk goes in. It turns a simple breakfast into wild pleasure.
What’s the recommended serving size of LION® cereal?
The recommended serving size of LION® breakfast cereal is 30g.
Does LION® cereal contain whole grain?
LION® cereal is made with whole grain as the number one ingredient. Whole grains are an important part of a balanced diet, providing a rich source of dietary fiber, vitamins, minerals, and other beneficial plant compounds. Read more in our Wholegrain page.
What does “Powerrr Your Morning ROAAAR” mean?
It’s the LION® cereal way of saying start your morning and be ready to live out loud.
With its intense chocolate and caramel taste and crunchy bite, LION® cereals bring wild pleasure and confidence to the breakfast table — helping you kick off the day with a roar, not a whisper.
What flavours and texture can I expect from LION® cereals?
LION® cereals are known for their unique mix of chocolate and caramel.
This signature flavour combination is wrapped around crunchy cereal pieces, creating a bold taste that satisfies cravings and keeps breakfast exciting from start to finish.

