If you’re looking for a cinnamon cereal that’s bold, crunchy and instantly recognizable, meet CINI MINIS® — the one & only original cinnamon cereal with iconic square-shaped pieces and a signature cinnamon swirl.
Power your cinna-love with with CINI MINIS® Protein cereal!
Start your morning with CINI MINIS® Protein Cereal, the irresistibly cinnamon breakfast cereal now a source of plant-based protein. Your favourite cinnamon squares are reimagined in a fun waffle shape with protein, delivering a deliciously crispy bite that satisfies for the day ahead from the very first spoonful.
Proudly different, unmistakably CINI MINIS®
CINI MINIS® is the one & only original cinnamon cereal, created for people who like their mornings with a little more personality. Instantly recognizable by its iconic square shape and irresistible cinnamon swirl, CINI MINIS® brings together bold taste, satisfying crunch and a playful attitude that turns breakfast into a moment you actually look forward to. CINI MINIS® has always stood out — and that’s exactly the point.
The unmistakable taste of cinnamon in cereals
At the heart of CINI MINIS® is what made the brand famous in the first place:
a uniquely indulgent cinnamon taste.
Every crunchy square is coated with a rich blend of cinnamon and sweetness, delivering a flavour that’s warm, intense and instantly comforting. It’s that signature combination — crispy texture, aromatic cinnamon and just the right touch of sweetness — that makes CINI MINIS® stand out from the crowd.
Whether enjoyed slowly or straight from the bowl in eager spoonfuls, CINI MINIS® is a breakfast cereal that knows exactly who it is — and isn’t afraid to show it.
A fun breakfast with real character
CINI MINIS® isn’t just about taste. It’s about attitude.
From the iconic square shape to the mischievous Crazy Squares characters, the brand has always embraced a playful, slightly rebellious spirit. It celebrates individuality, curiosity and the freedom to enjoy your breakfast your own way — no judgement, no pretence.
CINI MINIS® brings a sense of fun to the table, making mornings feel less routine and more expressive. Because breakfast shouldn’t be boring — it should reflect who you are.
Made to be part of a balanced breakfast
CINI MINIS® is always meant to be enjoyed as part of a balanced breakfast.
The cereal is made with whole grain as the number one ingredient and provides a source of selected vitamins and minerals. Combined with milk or a dairy alternative and fresh fruit, it helps create a breakfast that brings together taste, texture and variety — without over‑complicating the moment
Read our FAQs
What makes CINI MINIS® taste so unique?
CINI MINIS® is known for its one‑of‑a‑kind cinnamon taste. Each crunchy square is coated with a rich blend of cinnamon and sugar, creating a delicate, irresistible flavour that’s instantly recognizable. Combined with its satisfying crunch, it’s this bold cinnamon taste that makes CINI MINIS® stand out at breakfast.
Does CINI MINIS® cereal contain whole grain?
Yes. Whole grain wheat is the #1 ingredient in CINI MINIS® cereals. Whole grain uses every part of the grain, delivering the authentic taste and texture that perfectly complements CINI MINIS®' iconic cinnamon flavour.
Is CINI MINIS® cereal fortified with vitamins and minerals?
Yes. Iconic cinnamon taste meets nutrients that help power your morning. Many CINI MINIS® cereals are fortified with B vitamins and iron, which contribute to normal energy-yielding metabolism.
Does CINI MINIS® cereal contain fibre?
Yes. With their iconic cinnamon taste and crunchy texture, many CINI MINIS® cereals are a delicious way to add fibre to your breakfast routine
How can CINI MINIS® cereal be enjoyed as part of a balanced breakfast?
A balanced breakfast with CINI MINIS® cereal can include:
-
CINI MINIS® cereal
-
A bowl of warm milk or your favorite plant-based drink
-
Milk or a dairy alternative
-
Fresh fruit
-
A glass of water
Try different combinations every day to create a varied breakfast.
Who are the Crazy Squares on the pack?
The Crazy Squares are the playful characters that represent the spirit of CINI MINIS®. Inspired by the cereal’s iconic square shape and cinnamon swirl, they’re mischievous, expressive and full of personality — just like the brand itself. They bring fun and imagination to breakfast while celebrating individuality and self‑expression. But even the craziest squares have one tiny weakness: they simply can’t resist the irresistible taste of CINI MINIS®. No matter how hard they try, they always end up taking a bite of themselves! And before long, they're happily munching away until there's nothing left. But who can blame them?
Why do the Crazy Squares look like they’re always up to something?
Because they kind of are. The Crazy Squares are the playful personalities of CINI MINIS® — bold, mischievous and full of expression, inspired by the cereal’s iconic square shape and cinnamon swirl. They’re here to bring a little fun to breakfast (and remind you not to take mornings too seriously).
What is the recommended serving size of CINI MINIS® cereal?
The recommended serving size of CINI MINIS® breakfast cereals is 30g and can be adjusted based on age and level of physical activity.
