Have you notice CHEERIOS® cereal fresh new look? CHEERIOS® has got a new look, but don't worry, the delicious taste you love is still there. Your favourite little O's now come in a colorful and modern packaging, to help you to start your day on the right foot.
NEW LOOK, SAME TASTE
CHEERIOS IS THE UK'S FAVOURITE MULTIGRAIN BREAKFAST CEREAL
Introducing CHEERIOS® the UK's favourite multigrain breakfast cereal!* Our distinctive taste, playful shape, and the joy they bring to breakfast tables have made CHEERIOS® a top choice for families nationwide.
*Source: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024.
CHEERIOS CEREAL INGREDIENTS
Our CHEERIOS® breakfast cereal contains:
- 3 different whole grains (Oats, wheat and Barley)
- High fiber content
- 7 Vitamins and 2 Minerals:
-Calcium to help muscle and bones.*
-Vitamins B2 & B6 to help give you energy for the day.*
-Iron to support immunity.*
- No Artificial colours and flavours
We believe in happy families, so we try to help make mornings more wholesome^ and fun for the family with our multigrain CHEERIOS® breakfast cereal.
See packs for full ingredient information.
*Calcium is needed for the maintenance of normal muscle and bone, vitamins B6 & B0 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system.
ENJOY THE FULL VARIETY OF TASTY CHEERIOS CEREAL FLAVOURS
We have options for the whole family! Discover the delicious variety of CHEERIOS® breakfast cereal for you and the family to enjoy, with a choice from Multigrain CHEERIOS® cereal, Honey CHEERIOS® cereal, and Honey CHEERIOS® breakfast bars, a tasty choice for those busy mornings on the go.
DELICIOUSLY CRUNCHY MULTIGRAIN CHEERIOS® CEREAL
Start the day with our delicious CHEERIOS® Multigrain breakfast cereal, made with 3 whole grains (oat, wheat and barley) and with 7 vitamins, iron and calcium.
These crunchy little O's are a bowl of great-tasting breakfast cereal, providing a delicious and flavoursome breakfast cereal for mornings to start the day with a smile.
CHEERIOS CEREAL BARS
No time for a sit down breakfast? Try our delicious CHEERIOS® breakfast bar on the go as part of your breakfast! Enjoy the honey flavor and convenient format at once. Enjoy with a piece of fruit and drink and make it a delicious solution for busy mornings out!
CHEERIOS® WHOLESOME CHEERIOS OAT CEREAL
Our simple oats make a delicious bowl of breakfast cereal that everyone in the family will love!
Did you know whole grains are a source of fiber? Tealth Experts advise populations to consume more wholegrain than refined grain **. A bowl of CHEERIOS® oat cereal for breakfast not only is a great way to start your day, but also are high in fibre, vitamins and minerals, including calcium*, which helps keeping our bones healthy.
*A good source of calcium which contributes to the maintenance of normal bones
** World Health Organisation Europe. (2022). Reducing noncommunicable diseases: a signature roadmap for the WHO European Region.
DELICIOUSLY CRUNCHY CHEERIOS® HONEY CEREAL
Our tasty and crunchy little O is beaming with goodness*! High in fibre and made with oat, wheat and barley and a hint of honey, 7 vitamins and 2 minerals, and no artificial colours or flavors. With the delicious bowl of CHEERIOS® HONEY breakfast cereal the whole family with start the day on a positive note.
*Cheerios are a source of calcium. Calcium contributes to maintenance of normal bones and teeth. (can use other health claims but we need to substantiated goodness)
DELICIOUSLY CRUNCHY CHEERIOS® APPLE & CINNAMON CEREAL
Want to start your day with an interesting flavor combination? Search no more! Start your day with our delicious CHEERIOS® Apple and Cinnamon breakfast cereal, packed with whole grains and 7 vitamins, iron and calcium. Enjoy this cinnamon apple flavored cereal for the whole family.
TASTY CHEERIOS® RECIPES TO TRY
These crunchy CHEERIOS® cereal flower pops are a great addition to your day. They’re fun, quick and a great taste treat.
These tasty flowers topped with fresh fruit are creative snacks you won’t want to miss!
Cheerios aren't just for breakfast
Want to start your day with an interesting flavor combination? Search no more! Start your day with our delicious CHEERIOS® Apple and Cinnamon breakfast cereal, packed with whole grains and 7 vitamins, iron and calcium. Enjoy this cinnamon apple flavored cereal for the whole family.
Read our FAQ's
What is CHEERIOS® cereal made of?
CHEERIOS® is known for its crunchy, tasty little O’s, made with whole grain as the #1 ingredient. Most CHEERIOS® cereals are made with a combination of whole grains, such as oats, wheat and barley, although the grains used may vary depending on the recipe and market. Always check your local pack for the most accurate ingredient and allergen information.
Does CHEERIOS® contain whole grain?
Yes. Whole grain is the #1 ingredient in all CHEERIOS® cereals. Whole grains bring important nutrients as they keep its three parts. In the case of CHEERIOS, they contain whole grain oats, whole grain wheat and whole grain barely (Recipe details can vary by market—please refer to your local pack.)
Is CHEERIOS® cereal fortified with vitamins and minerals?
Most CHEERIOS® cereals are fortified with vitamins and minerals, although this can vary by recipe and market. Depending on the variety, CHEERIOS® cereals may provide nutrients such as Vitamin D, Iron and Calcium. For the exact nutrient content, always check your local pack's nutrition table.
Does CHEERIOS® contain fibre?
CHEERIOS® are High in Fibre from Oats, Wheat and Barley. For the exact fibre content and any “source of fibre” or “high in fibre” claim, always check your local pack.
How can CHEERIOS® be enjoyed as part of a balanced breakfast?
For a balanced breakfast, CHEERIOS® can be enjoyed with:
• Yoghurt, milk or a dairy alternative drink
• Fresh fruit (e.g., one of your 5‑a‑day)
• Nuts or nut butter of your choice A glass of water
This combination helps create a varied breakfast that fits easily into busy family mornings.
Does CHEERIOS® contain artificial colours or flavours?
CHEERIOS® cereals are made without artificial colours or flavours. If you'd like to learn more about the ingredients used in your favourite CHEERIOS® cereal, always check your local pack for the most accurate ingredient, allergen and nutrition information.
What is the serving size of CHEERIOS® cereal?
The recommended serving size of CHEERIOS® breakfast cereals is 30g.
When was CHEERIOS® cereal created?
CHEERIOS® cereal was first created in 1941 in the United States. It was originally launched under the name CheeriOats, before later becoming known as CHEERIOS®. Since then, the brand has become a familiar breakfast choice for families across many countries.
Why is CHEERIOS® shaped like an “O”?
The distinctive O-shape has been part of CHEERIOS® since its earliest days. The shape was designed to create a crunchy cereal that is easy to enjoy with milk, while also giving the brand a simple, recognisable identity that has remained iconic over time. Its playful shape has also helped make breakfast fun for generations of families.
