WE MAKE BREAKFAST BETTER

The general name for proteins found in cereal grains such as wheat. It holds the food together, like a ‘glue’, and gives dough its elasticity. Read more about a gluten free breakfast.

We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals over the last 15 years, already cutting salt by 25% on average. Click here to find out more.

No Cheerios^® in the UK are made with natural whole grains so each bowl is naturally high in fibre, but includes ingredients that are not suitable for coeliacs (oats, wheat and barley). The Nestlé^® GoFree^® cereal range is 100% gluten free, offering great taste with ingredients suitable for people who are gluten intolerant. Take a look!

By 2025 100% of our packaging designed for recycling (moving from 85% widely recyclable, 13% designed for recycling, and 2% not recyclable). Currently, 98% of our packaging is designed for recycling. Read more here.

Sugars from breakfast cereals make up around 5% of the average daily intake of added sugars for adults. Since 2013 we have reduced sugar in our products by 20%. Read more about our ingredients here.