No grain, no gain
Most breakfast cereals are made mainly from grains, and not only do they taste great - when eaten with milk or yoghurt, they give you a wide range of nutrients, including carbohydrates, protein, fat, sugar, fibre and several vitamins and minerals. And if you choose a cereal made with whole grain, you’re getting even more of your body’s needs met. Because all the edible parts of the grains are still there, they contain vitamins, minerals, fibre, starch and other nutrients.
Fortify your diet
Most breakfast cereals are fortified with vitamins and minerals, helping the whole family meet their recommended daily amounts of certain nutrients.
For example, some cereals contain added calcium, which is important for children’s bone growth and development. So, together with milk, it gives you more of the good stuff!
Food of gods and kings
In Asia, the Amaranth grain is known as ‘king seed’ and ‘seed sent by God’.
Quinoa, pronounced ‘keen-wa’, is a whole grain that was highly prized by the ancient Incas – they called it ‘gold of the Incas’.
Is it all about sweetness?
The main ingredient in most breakfast cereals is grain – and, while cereal does contain sugar, this is mainly added to enhace texture and taste.
Find out more about cereal and sugar.