WE MAKE BREAKFAST BETTER

Cereal Partners Worldwide (CPW), is the maker of Nestlé Breakfast Cereals. CPW was founded by Nestlé and General Mills in 1990 and the company’s reach is global with around 4’000 employees spanning 15 factories and 130 different countries around the world.

Every grain grows whole grain, but a grain is only a whole grain if it has all three parts intact which are all full of nutrients - this includes:

• The bran

• The endosperm (starchy centre)

• The germ (the core with the seed)

Find out more

Front of Pack Warning Symbol is a nutrition labelling scheme which advises when the level of nutrients concern for NCDs (sugar, calories, sodium and saturated fats) exceeds what is considered a healthy amount in pre-packaged foods.

The Health Star Rating is a front-of-pack labelling system that rates the overall nutritional profile of packaged food and assigns it a rating from ½ a star to 5 stars. It was developed by the Australian, state and territory governments in collaboration with industry, public health and consumer groups and was firstly used on food packages in 2014.

About 50%, which is about the same as products like butter. However, we only use small amounts of palm oil in most of our breakfast cereals, meaning no significant impact on the amount of saturated fat in our products.